Dragos stanca social media summit 2013

Ce NU inseamna Facebook

Dragos StancaManaging PartnerThinkdigital RO

Facebook nu… inseamna doar content

5.5B stories posted every day

(worldwide, average)

85%of people on Facebook

are content creators

BRAND Earned Media(Viral Effect- Bonus imps)

Bought Media( Premium Ads-Booked )

Owned Media(Fan Page)

Facebook nu… inseamna doar o pagina

Facebook nu… inseamna doar aplicatii

Facebook nu… inseamna aplicatii spam tip quiz

Facebook nu…. inseamna doar desktop ads

2.2 MILMonthly active users on mobile in Romania

67%YOY growth

Facebook nu… inseamna doar marketplace

Do I want to push my message in 1 day?

Is your only touchpointmobile?

Do I want to engage with users after they

have logged out of FB?

Do I need all FB targeting options?

Do I want to display a large size creative?

Do I need massive reach in a small time

window?

Do I want to drive actions (e.g. likes, sales, app installs,

registrations)?

Do I want to drive engagement?

Do I want to build awareness for my new

product/service release?

Mobile Target Block

Do I want to be the only advertiser running in

that placement?

Marketplace Reach Block LOX Premium Ads

Do I want retargeting?

FBX

Facebook nu… e doar pentru campanii de 100 de euro

Facebook nu… e doar pentru campanii de 100 de euro

Facebook nu… se foloseste doar in campanie

Acquisition / marketplace, content, apps

Engagement / content, sponsored stories, offers…

Awareness | Launch / Premium Ads, Audiences

Facebook nu… se foloseste doar in campanie

Facebook nu… inseamna like-uri cu orice pret

Facebook nu… inseamna like-uri furate

Facebook nu… inseamna poze ridicole

Facebook nu… e despre spam taguri

Facebook nu… vrea deputati de tip Chirita

Facebook nu… incurajeaza ridicolul si prostia

Facebook nu… trebuie tratat altfel decat cacasa sau biroul

Multumescdragos.stanca@thinkdigital.netfb.me/dragos.stanca

Dragos StancaManaging PartnerThinkdigital RO