Dixon Jones Receptional Internet Marketing. WWW: Machine or Alive?

Dixon JonesReceptional Internet Marketing

WWW: Machine or Alive?

Result! Result!“Internet Marketing”3rd July 2007Google

Search positives

Organic

Paid

Not rightSEO fails when measured as a part of the marketing mix

Do everything else

Do everything elsePublishers can provide value in many ways... Just add the word “links”

137 sites Contextually targeted, Geographically Targeted, CPM optimized...

One contract... Managed in real time

Ad Exchange systems are the advertiser’s future for Banner adverts, make them part of yours

Getting indexed was the easy bit

Hyperlinks are so importantLinks can anywhere The most fundamental

method for the integration of the Internet

Hyperlinks build you into the fabric of the connected world

Human navigation relies on the hyperlink

Search engines rely on the hyperlink

SEO in 3 stepsUnderstand user intentBuild the perfect siteGenerate interest

SEO in 3 stepsUnderstand user intentBuild the perfect siteGenerate interest

Do everything elsePublishers can provide value in many ways... Just add the word “links”

Web 2.0 and Search

Source: Hitwise via E-consultancy

search engines visits up 22% News and Media sites. Up 24%Net Communities up 34%

FRYPE.LT

Web 2.0 and SearchWe are all searching for something. It’s just a case of “what” and “how”

B.B.C.BusinessBeforeComputers

Methodshop is you and me

WWW: Not Machine but Alive!

Publishers can tap into this