Diversification NAMM 2012 Jeff Mozingo, Presenter

Diversification

NAMM 2012

Jeff Mozingo, Presenter

Sales

• Offer rentals beyond band and orchestra instruments

• We are expanding our rental inventory to include acoustic drums, electronic drums, electric guitars, acoustic guitars and digital pianos

Listen to what customers ask for and implement

Sales

• We’ve included a mini-stage in our showroom where customers can try out product in a live venue

• Roland’s Friend Jam

Change the look and set-up of your store

Sales

Sales

• Childbloom Guitar program- educational, in-school elementary school program

Partner with outside companies to increase sales

Sales

Sales

• Churches

• Country Clubs

• Assisted Living Facilities

• Plus offer instrument drop-offs, pick-ups and product repairs

Expand your road reps

Sales

Lessons

Offer FREE Monthly In-Store Jams

• Bluegrass Jam

• Acoustic Guitar Jam

• Blues & Rock Jam• Offer incentives

• Special promotions

• Product demos

Lessons

Expand your class offerings

• Daytime Classes Geared Toward Home-Schooled Youth

• Mozingo Music Fine Arts Academy

• Musical Theatre Productions

• Audition, Acting & Singing Workshops

• Ukulele Group Class

• Roland V-Drum Lab

Lessons• Monthly highlights of our students and teachers

• Students perform in the community

Advertising and Marketing

• In-store television for digital advertising and upcoming events

• Groupon – lessons promotions• Living Social – sales promotion

• Social Media- Facebook- Twitter- YouTube

Advertising and Marketing

Radio

• Talk Radio

• Christian Radio Station

- Sponsored events

• Christmas Radio

Advertising and Marketing

Community Involvement

• Battle of the Bands Competitions

- 10 in ’11

- Battle at Busch

Advertising and Marketing

Community Involvement

• Sponsor community events

- Ellisville Farmer’s Market

- O’Fallon Jammin’ Concert Series

• Partner with local charities

- Six Strings Heroes: honoring our veterans

- Cardinals Care

Advertising and Marketing

Offer In-Store Clinics at a minimal cost

• Mandolin Clinics

• Guitar Clinics

• Percussion and Drum Clinics

• Band Clinics

• Theory Clinics