Digital Marketing Campaign - Xiaomi

Social Media CampaignXIAOMI Authors:

Yunus Joshi(15MBA14265)Sougata Pan(15MBA14184)Priyatama Vidushi(15MBA14143)Ujjwal Satya(15MBA14261)Ankur Ghosh (15MBA14221)

The ProblemPeople are concerned about their nation, and hence being ethnocentric. Also the recent tension between India and China has prompted a viral WhatsApp and Social Media movement of boycotting Chinese goods.

So XIAOMI has to come across the people as an Indian Brand, which manufactures their product in India and Enriches Indian lives.

The IdeaMake people feel XIAOMI as a brand serving for

India, and get closer to them

India’s Mi Avatar

Social Media SitesCustomer Engagement

Social Media SitesLet users create, upload and rename their own Mi Avatar and indianize them.

Make people feel Mi as a local brand.

Mi Avatar on Social Media

Create Upload Share

The ProcessCustomer Engagement

Facebook App to Customize the Mi AvatarLet users create, upload and rename their own Mi Avatar and indianize them.

Make people feel Mi as a local brand.

India’s Mi Avatar

India’s Mi Avatar

Mi Avatar+Users will create their MI Avatar and

share it across social media+All regional and localization option

available+Create custome meme’s, jokes,

traditional indian wisdom, indian proverbs, etc

+Best posts are selected and get an invitation to the next Mi phone launch

Media Sharing SitesCustomer Engagement

Instagram, Youtube, PintrestCreative users can also post and share custom Mi mascots into indian version and create something humorous, emotional, and educative.

YoutubeUsers can create animated videos of Mi taking some social issues to educate people and create awareness

Media Sharing SitesInstagram & SnapchatIndianized Mi mascot will be placed along public spaces so people can click pictures and post in their instagram and snapchat.

Review and Rating SiteCustomer Feedback

Review and Rating Site+Use Facebook and other social media as

a tool to review indianized mascots, and get people’s view

+Get Indianized Mi Mascot to review on some review site with some humorous and light-hearted review

Social Networking SiteBuilding Hype

Social Networking Site+ People will share their created contents, and

customized avatar on social networking sites+ People will share their creatives to get a chance to get

invited to the next Mi phone launch+ People will share humorous content and memes+ People will share educational and awareness videos

BlogsFacts and Opinion

Blogs+ Generate questions to which people will look for

answers so that they feel its fully Made in India+ Eg. Where does the Redmi Note 3 gets the steel and

alumunium to make those phones?

Thanks!Any questions?You can find me at:

+ImInvisible@MrIndia.mi