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Social Media Campaign XIAOMI Authors: Yunus Joshi (15MBA14265) Sougata Pan (15MBA14184) Priyatama Vidushi (15MBA14143) Ujjwal Satya (15MBA14261) Ankur Ghosh (15MBA14221)

Digital Marketing Campaign - Xiaomi

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Page 1: Digital Marketing Campaign - Xiaomi

Social Media CampaignXIAOMI Authors:

Yunus Joshi(15MBA14265)Sougata Pan(15MBA14184)Priyatama Vidushi(15MBA14143)Ujjwal Satya(15MBA14261)Ankur Ghosh (15MBA14221)

Page 2: Digital Marketing Campaign - Xiaomi

The ProblemPeople are concerned about their nation, and hence being ethnocentric. Also the recent tension between India and China has prompted a viral WhatsApp and Social Media movement of boycotting Chinese goods.

So XIAOMI has to come across the people as an Indian Brand, which manufactures their product in India and Enriches Indian lives.

Page 3: Digital Marketing Campaign - Xiaomi

The IdeaMake people feel XIAOMI as a brand serving for

India, and get closer to them

Page 4: Digital Marketing Campaign - Xiaomi

India’s Mi Avatar

Page 5: Digital Marketing Campaign - Xiaomi

Social Media SitesCustomer Engagement

Page 6: Digital Marketing Campaign - Xiaomi

Social Media SitesLet users create, upload and rename their own Mi Avatar and indianize them.

Make people feel Mi as a local brand.

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Mi Avatar on Social Media

Create Upload Share

Page 8: Digital Marketing Campaign - Xiaomi
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The ProcessCustomer Engagement

Page 11: Digital Marketing Campaign - Xiaomi

Facebook App to Customize the Mi AvatarLet users create, upload and rename their own Mi Avatar and indianize them.

Make people feel Mi as a local brand.

Page 12: Digital Marketing Campaign - Xiaomi

India’s Mi Avatar

Page 13: Digital Marketing Campaign - Xiaomi

India’s Mi Avatar

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Mi Avatar+Users will create their MI Avatar and

share it across social media+All regional and localization option

available+Create custome meme’s, jokes,

traditional indian wisdom, indian proverbs, etc

+Best posts are selected and get an invitation to the next Mi phone launch

Page 16: Digital Marketing Campaign - Xiaomi

Media Sharing SitesCustomer Engagement

Page 17: Digital Marketing Campaign - Xiaomi

Instagram, Youtube, PintrestCreative users can also post and share custom Mi mascots into indian version and create something humorous, emotional, and educative.

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YoutubeUsers can create animated videos of Mi taking some social issues to educate people and create awareness

Media Sharing SitesInstagram & SnapchatIndianized Mi mascot will be placed along public spaces so people can click pictures and post in their instagram and snapchat.

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Review and Rating SiteCustomer Feedback

Page 21: Digital Marketing Campaign - Xiaomi

Review and Rating Site+Use Facebook and other social media as

a tool to review indianized mascots, and get people’s view

+Get Indianized Mi Mascot to review on some review site with some humorous and light-hearted review

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Page 23: Digital Marketing Campaign - Xiaomi

Social Networking SiteBuilding Hype

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Social Networking Site+ People will share their created contents, and

customized avatar on social networking sites+ People will share their creatives to get a chance to get

invited to the next Mi phone launch+ People will share humorous content and memes+ People will share educational and awareness videos

Page 25: Digital Marketing Campaign - Xiaomi

BlogsFacts and Opinion

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Blogs+ Generate questions to which people will look for

answers so that they feel its fully Made in India+ Eg. Where does the Redmi Note 3 gets the steel and

alumunium to make those phones?

Page 27: Digital Marketing Campaign - Xiaomi

Thanks!Any questions?You can find me at:

[email protected]