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Digital Agenda for Europe Supporting Innovation
Bror SalmelinAdvisor to the DG
European Commissionbror.salmelin@ec.europa.eu
••• 2
EU 2020
Europe 2020 puts forward three mutuallyreinforcing priorities: • Smart growth: developing an economy based on
knowledge and innovation. • Sustainable growth: promoting a more resource
efficient, greener and more competitive economy. • Inclusive growth: fostering a high-employment
economy delivering social and territorial cohesion.
••• 3
••• 4
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The 7 action areasencompassing 101 Actions
and 31 legislative proposals
Interoperability and standards
A vibrant digital single market
Trust and Security
Research and innovation
Enhancing digital literacy, skills and
inclusion
ICT-enabled benefits for EU society
Fast and ultra fast internet access
••• 5
Digital public services
EU citizens use eGovernment
Member States have online cross-border public services
ALSO: EU citizens access eHealth online
50%
50%
100%100%
••• 6
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Innovation?
• Make things happen!
• Science based linear innovation is NOT mainstream anymore!
• User-centric innovation • Open innovation• Systemic innovation• Experimental mash-up
• Require – Environments with courage– Funding with courage– Processes with courage (curiosity, exploration)
• Is Europe a good place to merge these? Values, ways of doing business, links cross-border? Technology infrastructure? Leadership?
••• 8
The World is Flat - a level Playing Field ?
••• 9
The World is…spiky (by Richard Florida)
••• 10
www.NIC40.org
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5.55.04.54.03.53.0
5.5
5.0
4.5
4.0
3.5
Process Capital
Mar
ket Cap
ital
2008
2007
2006
2005
2004 2003 2002
2001
2000
1999
19981997
1996
1995
Scatterplot of Market Capital vs. Process Capital of Greece
www.NIC40.org
••• 13
Innovating together!
Open
InnovationCitizens
and users
ApplicationEnvironments
Technology andInfrastructure
Organisationand methods
Expertise
Creative Commons; tools, IPR, practise, experience
••• 14
Innovation moving out of the Lab
Centralized inward looking innovationClosed Innovation
Ecosystem centric, cross-organizational innovation
Innovation Networks
Sources: Chesbrough 2003, Forrester 2004, von Hippel 2005
Externally focused, collaborative innovation Open Innovation
Action Space for Living Labs
User Involvement
EnthusiastsEarly Adopters
(Visionaries)
Mainstream Users
Public & Private research funding Seed Money
Venture Capital
Industry
BanksPre-Commercial Gap*
Chasm**
* MacDonald and Associates, 2004 ** Geoffrey A Moore: Crossing the Chasm, 1999
Fundamental Research
Applied Research
DemonstrationPiloting
Service & Product
DevelopmentMarket
Living Labs:
User-driven open innovation involving all relevant players
of the value network
Business-Citizens-Government Partnerships
Early Majority(Pragmatics)
Action space for Living Labs along the technology adaption cycle
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European Innovation System?
FROM END PRODUCT CAN NOT BEEN SEEN
THE COOKING PROCESS IN DETAILS:
BUT IT REQUIRES RIGHT INGREDIENTS,
ENERGY AND COOKING
LOCAL FLAVORING
People, users
IdeasEnterprises
Openness in the process
Local/Regional flavor
Leaders
The cooking pot (Living
Labs)
THE FIRE:
Public – Private – Civic partnership
Creative commons
Precommercial Public Procurement
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More Information
• FP7: http://ec.europa.eu/fp7/ict• www.openinnovation-platform.eu• DG Information Society and Media:
Directorate H; ICT addressing Societal Challenges– bror.salmelin@ec.europa.eu
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