DESIGN THINKING: JUST ANOTHER BUZZWORD? INTERSECTING DESIGN THINKING WITH AGILE October 19, 2015

DESIGN THINKING: JUST ANOTHER BUZZWORD?INTERSECTING DESIGN THINKING WITH AGILE

October 19, 2015

GOOGLE SAYS…

AgileCamp 2015 / Capital One

WHAT DO YOU THINK?

WHAT MAKES THESE GREAT PRODUCTS?

AgileCamp 2015 / Capital One

BUSINESS TECHNOLOGY

TRADITIONALLY, WE KNOW…

AgileCamp 2015 / Capital One

IS THIS ENOUGH? WHAT’S MISSING?

BUSINESS TECHNOLOGY

AgileCamp 2015 / Capital One

HUMAN

GREAT PRODUCTS HIT THE SWEET SPOT

BREAK OUT THE POPCORN!

Video: Quick overview from Sean VanGenderen

What is Design Thinking?

AgileCamp 2015 / Capital One

https://www.youtube.com/watch?v=a7sEoEvT8l8

FIVE CORE COMPONENTS

IDEATE alternatives

PROTOTYPEto refine

TESTto learn

EMPATHIZEwith people

DEFINEopportunity

FIVE CORE COMPONENTS

Stories

Experiences

Pain Points

Unmet Needs

Need

+

Insight

=

POV

Don’t talk,

SHOW them!

GET FEEDBACK!

Be scrappy!

Low fidelity

Build 1+

ideas to

learn!

FLARE!

Collaborate

Yes! and…

Quantity > Quality

AgileCamp 2015 / Capital One

LET’S SEE THIS IN ACTION!

DESIGN THINKING CASE STUDY: GE

AgileCamp 2015 / Capital One

DESIGN THINKING CASE STUDY: GE

AgileCamp 2015 / Capital One

BUT HOW DOES THIS RELATE TO THE WHOLE AGILE METHODOLOGY?

COOL STUFF…

GREAT QUESTION!

IDEATE alternatives

PROTOTYPE

to refine

TESTto learn

EMPATHIZEwith

people

DEFINEopportunity

AgileCamp 2015 / Capital One

THEY ARE MORE LIKE THAN YOU THINK…

IDEATE alternatives

PROTOTYPEto refine

TESTto learn

EMPATHIZEwith people

DEFINEopportunity

AgileCamp 2015 / Capital One

LET’S LOOK AT THE AGILE MANIFESTO…

Individuals and interactions

> Processes and Tools

Working software > Comprehensive DocumentationCustomer Collaboration > Contract Negotiation

Responding to Change > Following a plan

THEY LITERALLY FIT LIKE A GLOVE…

AgileCamp 2015 / Capital One

Work

ing

Softw

ar

e Work

ing

Softw

ar

e Work

ing

Softw

ar

e

Sprint

Backl

ogSprin

t

Backl

ogSprin

t

Backl

og

Product

Backl

og

EMPATHIZE

IDEATE

PROTOTYPE

TEST

DEFINE

ITERATIVE!FEEDBACK VIA

DEMOS!

Brainstorm Ideas

Create Hypothesis

SPIKE Stories

User Stories

Grooming

Small chunks

What problem are you solving

for?

Research/Observe

Prioritize Opportunities

Happy Customers

“HOW CAN I GET STARTED?”

2

3

IF YOU ONLY REMEMBER 3 THINGS

Step into your customers’ shoes. Find ways to develop a visceral understanding of their attitudes, emotions and needs.

Don’t fall in love with your first idea. Come up with tons of ideas first, and then evaluate their quality.

Get customer feedback as soon as possible. Share rough prototypes to help you learn how to refine your concept, then iterate quickly.

1

AgileCamp 2015 / Capital One

Prototype for EmpathyPrototype to Test

Prototype to DecideUser-driven Prototyping

Wizard of Oz Prototyping

Feedback Capture GridStorytelling

Shooting VideoI Like, I Wish, What If

Empathy InterviewsExtreme Users

User Camera StudyJourney Map

Composite Character Profile

Powers of TenSaturate & Group

Why-How LadderingPoint-of-View Madlib

Brainstorm SessionsDesign Principles“How Might We”

QuestionsRound Robin

StokingImpose Contraints

ClusteringSelection

Bodystorming

Visit the d.school: Institute of Design at Stanford’s website for more info.

DESIGN THINKING TOOLS AND METHODS

RAPID

PROTOTYPING

AgileCamp 2015 / Capital One

IDEATION+

CREATIVITY

DISCOVERY+

INSIGHTS