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DESIGN THINKING: JUST ANOTHER BUZZWORD?INTERSECTING DESIGN THINKING WITH AGILE
October 19, 2015
GOOGLE SAYS…
AgileCamp 2015 / Capital One
WHAT DO YOU THINK?
WHAT MAKES THESE GREAT PRODUCTS?
AgileCamp 2015 / Capital One
BUSINESS TECHNOLOGY
TRADITIONALLY, WE KNOW…
AgileCamp 2015 / Capital One
IS THIS ENOUGH? WHAT’S MISSING?
BUSINESS TECHNOLOGY
AgileCamp 2015 / Capital One
HUMAN
GREAT PRODUCTS HIT THE SWEET SPOT
BREAK OUT THE POPCORN!
Video: Quick overview from Sean VanGenderen
What is Design Thinking?
AgileCamp 2015 / Capital One
https://www.youtube.com/watch?v=a7sEoEvT8l8
FIVE CORE COMPONENTS
IDEATE alternatives
PROTOTYPEto refine
TESTto learn
EMPATHIZEwith people
DEFINEopportunity
FIVE CORE COMPONENTS
Stories
Experiences
Pain Points
Unmet Needs
Need
+
Insight
=
POV
Don’t talk,
SHOW them!
GET FEEDBACK!
Be scrappy!
Low fidelity
Build 1+
ideas to
learn!
FLARE!
Collaborate
Yes! and…
Quantity > Quality
AgileCamp 2015 / Capital One
LET’S SEE THIS IN ACTION!
DESIGN THINKING CASE STUDY: GE
AgileCamp 2015 / Capital One
DESIGN THINKING CASE STUDY: GE
AgileCamp 2015 / Capital One
BUT HOW DOES THIS RELATE TO THE WHOLE AGILE METHODOLOGY?
COOL STUFF…
GREAT QUESTION!
IDEATE alternatives
PROTOTYPE
to refine
TESTto learn
EMPATHIZEwith
people
DEFINEopportunity
AgileCamp 2015 / Capital One
THEY ARE MORE LIKE THAN YOU THINK…
IDEATE alternatives
PROTOTYPEto refine
TESTto learn
EMPATHIZEwith people
DEFINEopportunity
AgileCamp 2015 / Capital One
LET’S LOOK AT THE AGILE MANIFESTO…
Individuals and interactions
> Processes and Tools
Working software > Comprehensive DocumentationCustomer Collaboration > Contract Negotiation
Responding to Change > Following a plan
THEY LITERALLY FIT LIKE A GLOVE…
AgileCamp 2015 / Capital One
Work
ing
Softw
ar
e Work
ing
Softw
ar
e Work
ing
Softw
ar
e
Sprint
Backl
ogSprin
t
Backl
ogSprin
t
Backl
og
Product
Backl
og
EMPATHIZE
IDEATE
PROTOTYPE
TEST
DEFINE
ITERATIVE!FEEDBACK VIA
DEMOS!
Brainstorm Ideas
Create Hypothesis
SPIKE Stories
User Stories
Grooming
Small chunks
What problem are you solving
for?
Research/Observe
Prioritize Opportunities
Happy Customers
“HOW CAN I GET STARTED?”
2
3
IF YOU ONLY REMEMBER 3 THINGS
Step into your customers’ shoes. Find ways to develop a visceral understanding of their attitudes, emotions and needs.
Don’t fall in love with your first idea. Come up with tons of ideas first, and then evaluate their quality.
Get customer feedback as soon as possible. Share rough prototypes to help you learn how to refine your concept, then iterate quickly.
1
AgileCamp 2015 / Capital One
Prototype for EmpathyPrototype to Test
Prototype to DecideUser-driven Prototyping
Wizard of Oz Prototyping
Feedback Capture GridStorytelling
Shooting VideoI Like, I Wish, What If
Empathy InterviewsExtreme Users
User Camera StudyJourney Map
Composite Character Profile
Powers of TenSaturate & Group
Why-How LadderingPoint-of-View Madlib
Brainstorm SessionsDesign Principles“How Might We”
QuestionsRound Robin
StokingImpose Contraints
ClusteringSelection
Bodystorming
Visit the d.school: Institute of Design at Stanford’s website for more info.
DESIGN THINKING TOOLS AND METHODS
RAPID
PROTOTYPING
AgileCamp 2015 / Capital One
IDEATION+
CREATIVITY
DISCOVERY+
INSIGHTS
