Design Communication process book

Module 6 design communication

It’s your show!

Claude TalianaBy

“IF the designer did a great job, then you are able to judge the book

by it’s cover”

1

Table of Contents

Task 2

3

..........................................................................................pg 4

Identifying the problem...............................................pgs 6-7Problems to be solved..................................................pgs 8-9

Inspirations.................................................................pgs 10-11

choosing the Theme....................................................pgs 12-13Why ‘Contrast’?..........................................................pgs 14-15choosing the name .....................................................pgs 16-17Branding......................................................................pgs 18-19

Task 3 .......................................................................................pg 22

‘The and’ - exhibition concept .................................pgs 24-25‘water’ theme implementation...............................pgs 26-27Character Inspirations...........................................pgs 28-29

Logo mock-up..............................................................pgs 30-31

sayings........................................................................pgs 34-35Characters for Projection Mapping......................pgs 36-37

Game Cards................................................................pgs 38-39Manifesto...................................................................pgs 40-41

way finding.................................................................pgs 20-21

tags & way finding....................................................pgs 32-33

task 2

Concept for the design of the end of year exhibition

5

Identifying the problem

7

- Customers do not understand the theme of the exhibition

- Customers do not understand the signage system - not clear

- Some of the classes did not get freebies

- Lack of floor decorations/different materials

- Infographic book - people do not really care about reading the whole book about the school. In my opinion, they should be given some type of clear infographic with just a map of the school

- There must be a shorter speech at the beginning of the launch (if possible)

problems to be solved

9

- Customers must understand the theme of the exhibition

- Customers must have a clear image of the signage system

Simple & clear

inspirations

11

choosing the theme

contrast

13

why ‘contrast’?

15

Determines what’s most important

No Extra Details

People will contribute more

Variation of characters

Fonts - Bold, size, colour

A B c D e f g h i j k l m n o p q r s t u v w x y z

A B c D e f g h i j k l m

n o p q r s t u v w x y z

Contrasting Colours - (can change the meaning of the content)

choosing the name

17

- Contrast- Difference- Differ- Diversity

- Variance

Qualities of being different

Different feelings, courses, styles, students, work

Variance

branding

19

- This pattern was chosen because it strongly represents the concept of contrast by its solidity and thin outline.

- Also, it can easily be used for signage.

+ =

Different”“Be

“Copying is ignorance”

“Variance -measuring Creativity”

“Contrast is what

makes art interesting”

way finding

21

task 3

end of year exhibition concept to client/school representatives

23

‘the and’ - exhibition concept

25

This exhibition concept gets its name “THE AND” from the idea of end-less curiosity. It represents the satisfaction of that curiosity.

Simply put, instead of focusing on merely displaying artwork, this con-cept will allow people to learn about what goes into producing an artwork. The brand design itself consists mostly of background images, each image would be specifically tailored towards what the signage is representing whether this could be the course, or even simply toilet sign, the background image will be a representation of the related course’s content. Images will also be edited with a colour shift e�ect. This is done for two reasons; one being that displaying shifted colour layers will enhance the idea of curiosity by deliberately making these images slightly harder to analyse, this will allow people to get more involved in trying to understand what the content holds as we would essentially be giving them positivity to put together, and the second reason for this edit is to bring a bit of life to the signage, as having bland black-and-white imagery. Otherwise, the edited photographs will become tiring and boring to the audience. While having each image edited with a di�erent colour shift e�ect, it will be able to keep the audi-ence involved and interested with the mystery that the images hold.

The main feature of this branding will be its e�cient use of space in the common area. By not allowing any artworks to be displayed within these areas, we not only concern that space but also reduce the risk of the artwork to be stolen or damaged. However, the main purpose for this decision is that nothing will obstruct the wall sayings. On every single wall in the common areas, the visitors will see sayings related to art and design. This may also fill the people with curiosity. Each saying would deliberately be a bit cryptic as to confuse the audience so that they will make themselves work towards understanding the saying. Every saying can be tailored to its specific artwork as well. The whole point of this is to transform the common areas within the school. This is an area which we feel that it has been neglected in terms of its use. Also, by making people more curious we will also be giving them that sense of satisfac-tion when they reach an understanding of what it takes to produce certain designs and artworks.

The branding and everything that this concept stands for is all designed to make people curious and to make those people want to satisfy that curiosity.

The idea of the exhibition concept

‘water’ themeimplementation

27

implementing water to an interactive floor to show a way of direction

character inspirations

29

Logo mock-up

31

Logo mock-ups that I have created

Original Logos - credits to Jonathan

Tags &

way finding

33

tags

Way Finding

sayings

35

“If the designer did a great job, then you are able to judge the book by it’s cover.”

3D Sayings

“Explore the emotional connection that we have to objects.”

“Make Anything but excuses create anything but Barriers.”

“Good design is a conversation. It has to stop people and make them wonder.”

fine arts sayings

“From modelling to rendering to realism.”

“Why is not anyone asking why we are not using the glasses?”

graphic design sayings

“creativity is what allows someoneto make mistakes. art is knowing which ones to keep”

“if it looks simple, create it yourself”

“painting is easy when you don’t know how, but very difficult when you do” - edgar degas

“I begin with an idea and then it becomes something else” - Pablo Piccasso

“Common-sense is not always the right option. be creative”

“complaining is silly. either act or forget” - stefan sagmeister

characters for projection mapping

37

ICY

Steamy

bucketycredits to Christ

game cards

39

manifesto

BE CURIOUS

41

“inhabited space transcends geometrical space”

- Gaston Bachelard

42