DECA Programs of Study

Increasing Student Success

2010 National Career Clusters InstituteDenver, Colorado

Increasing Student SuccessPresenters:

Michelle Walker, Ph.D. Director of Education

Shane Thomas Director of Competitive Events

Session Topics

• DECA Overview

• Supports Student Achievement

• Aligns with Program of Study

DECA Overview

• 200,000 members in United States, Canada, Germany, Mexico, Korea, Puerto Rico, Guam

• High School and Collegiate Divisions

• More than $300,000 in scholarships awarded

DECA Member Profile

• Serves students grades 9-12• Serves students in postsecondary • College and career preparation

– Marketing– Finance– Hospitality and Tourism– Business Management and Administration

• Co-curricular

Business Career OrientedFuture Major/Career Path DECA NationalAccounting/Finance 10.1% 2.9%

Advertising/Public Relations 11.3% 0.7%

Business Administration 21.8% 6.3%

Business (International) 12.6% 1.4%

Business Owner/Entrepreneur 20.0% 3.7%

Fashion Merchandising 4.9% 2.4%

Hotel/Resort Management 2.2% 0.4%

Sales/Marketing 9.3% 0.8%

Travel/Tourism 1.2% 0.6%

Undecided/Other 5.1% 16.8%

Academically Focused

Student Achievement Support

• Small learning communities

• Experiential learning activities

• Rigor and relevance

• Diverse activities

• Strong business partnerships

• Advisor professional development

DECA’s Comprehensive Learning Program

• Aligned with clusters and pathways

• Enhances teaching and learning– Competitive Events Learning Program– Conferences– Online Activities– Resources– School-based Enterprises

Competitive Events Framework

• Align competitive events with appropriate courses

• Target competitive events to the students experiences

• Build on the students previous classroom experiences

• Closely align with end of course and end of program assessments

Career Clusters and Pathways

Programs of Study and DECAMarketing Cluster Example

• 9th Grade | Introduction to Business and Marketing Course– Principles of Marketing Event

• 10th Grade | Marketing 1 Course– Buying and Merchandising Team Decision Making Event

• 11th Grade | Advanced Marketing Course– Marketing Management Series Event

• 12th Grade | Marketing Communications Course– Advertising Campaign Event

• Postsecondary | Professional Sales Major– Sales Management Event (Collegiate DECA)– Integrated Marketing Communications Academy (Collegiate DECA)

Programs of Study and DECABusiness Management and Administration Cluster Example

• 9th Grade | Introduction to Business and Marketing Course– Principles of Business Management and Administration Event

• 10th Grade | Business Law Course– Business Law and Ethics Team Decision Making Event

• 11th Grade | Business Management Course– Business Services Operations Research Event

• 12th Grade | Entrepreneurship Course– Entrepreneurship Written Event

• Postsecondary | Human Resources Management Major – Human Resource Management Event (Collegiate DECA)– Business, Management & Administration Academy (Collegiate DECA)– Entrepreneurship Challenge (Collegiate DECA)

Programs of Study and DECAFinance Cluster Example

• 9th Grade | Introduction to Business and Marketing Course– Principles of Finance Event

• 10th Grade | Introduction to Finance Course– Financial Services Team Decision Making Event

• 11th Grade | Accounting 1 Course– Accounting Applications Series Event

• 12th Grade | Accounting 2 Course– Finance Operations Research Event

• Postsecondary | Business Finance Major– Financial Statement Analysis Event (Collegiate DECA)– Financial Services Event (Collegiate DECA)

Programs of Study and DECAHospitality and Tourism Cluster Example

• 9th Grade | Introduction to Business and Marketing Course– Principles of Hospitality and Tourism Event

• 10th Grade | Introduction to Hospitality Course– Hospitality Services Team Decision Making Event

• 11th Grade | Lodging Management Course– Hotel and Lodging Management Series Event

• 12th Grade | Travel and Tourism Course– Hospitality and Tourism Operations Research Event

• Postsecondary | Travel and Tourism Major– Travel and Tourism Event (Collegiate DECA)– Hospitality, Travel & Tourism Academy (Collegiate DECA)

Technical Skills Assessments

• Competitive event exams are linked to national curriculum standards– Exam items and performance indicators– DECA Analysis Transcript

Professional Development

• Advisor Professional Development Plan– Train-the-Trainer Certification– Chapter Advisor Summer Institutes

• Training Components– Developing performance objectives– Integrating activities into instruction– Developing strategies for implementing

Performance Indicators into the program of study

DECA Supports Programs of Study

• Spans secondary and postsecondary

• Strong partnerships

• Accountability and Evaluation System

• Professional Development

For additional information contact:

Michelle Walker at michelle_walker@deca.org

Shane Thomas at shane_thomas@deca.org