Dave Byron Community Services Director Pam Renfro Office Manager Joanne Magley CI Manager Bernice...

Dave ByronCommunity Services Director

Pam RenfroOffice Manager

Joanne MagleyCI Manager

Bernice WendlandInformation Desk

Jeff CrumbleyPhotographer

Tyler WehmeierWebmaster

Andrew CardonaVideographer

Michelle CoatsCI Specialist

Pat KuehnCI Specialist

Brian BellSr. Graphic Designer

Paul RadetskyGraphic Designer

Media relations Media relations Crisis communications Crisis communications

Public records requests Public records requests Websites Websites

Publications and graphic designPublications and graphic design

Public events Public events Multimedia Multimedia

Public information campaiPublic information campaignsgns

Marketing and advertising Marketing and advertising

Centralized source Centralized source

News releasesNews releases

Respond to requests Respond to requestsfor information for information

Associated Press styleAssociated Press style

Public meeting notices Public meeting notices

Upcoming programsUpcoming programs

Emergency information Emergency information

700 releases in 2012 700 releases in 2012

Hurricanes and tornadoesHurricanes and tornadoes

Floods and wildfires Floods and wildfires

DBIA emergencies DBIA emergencies

Staff on-call 24/7Staff on-call 24/7

EOC activated EOC activated if necessaryif necessary

PIOs from public agencies in PIOs from public agencies in Volusia and Flagler countiesVolusia and Flagler counties

Coordinate public information Coordinate public information by having a focused message by having a focused message

to avoid misinformationto avoid misinformation

Activated at EOC Activated at EOC during emergenciesduring emergencies

Staff provides Staff provides updated emergency updated emergency

informationinformation

Assists visitors Assists visitors

Daily news clips Daily news clips

Meeting calendar Meeting calendar

Answers webmail Answers webmail

All state, county and All state, county and municipal recordsmunicipal records

are open for personal are open for personal inspection and copying inspection and copying

by any person. by any person.

Individuals do not need Individuals do not need to provide name, address, to provide name, address, phone number, affiliation phone number, affiliation

or show a special purpose or show a special purpose or legitimate interest toor legitimate interest toaccess public records. access public records.

Community Information Community Information

processed 200 public processed 200 public

records requests records requests

in FY 2012. in FY 2012.

FlyDaytonaFirst.comFlyDaytonaFirst.com

MarineScienceCenter.comMarineScienceCenter.com

VolusiaHistory.com VolusiaHistory.com

DeBaryHall.comDeBaryHall.com

LyoniaPreserve.comLyoniaPreserve.com

Sports Volusia.comSports Volusia.com

Volusia.orgVolusia.org

Votran.orgVotran.org

OceanCenter.comOceanCenter.com

ECHOtourism.comECHOtourism.com

FloridaBusiness.orgFloridaBusiness.org

GreenVolusia.orgGreenVolusia.org

VolusiaSheriff.orgVolusiaSheriff.org

Volusia.org hadVolusia.org had6 million unique 6 million unique

visitors in FY 2012.visitors in FY 2012.

Webmaster handles Webmaster handles design and content.design and content.

Staff answers 500 Staff answers 500 webmails a month.webmails a month.

RedesignedRedesigned website website

Modern lookModern look

User-friendlyUser-friendly

Home pageHome pageincludes includes extensive extensive calendar calendar of events.of events.

Catalogs all Catalogs all

sporting events sporting events

in Volusia Countyin Volusia County

BrochuresBrochures

NewslettersNewsletters

AdvertisementsAdvertisements

InvitationsInvitations

Signs, postersSigns, posters

Community InformationCommunity Information

designed and produceddesigned and produced

208 printed materials208 printed materials

and 47 ads in and 47 ads in

in FY 2012. in FY 2012.

GroundbreakingsGroundbreakings

Ribbon cuttingsRibbon cuttings

DedicationsDedications

ProclamationsProclamations

Community Info Community Info prepared 116 prepared 116

proclamations in proclamations in FY 2012 to recognize FY 2012 to recognize individuals, groups individuals, groups

and events. and events.

Audio broadcasts Audio broadcasts and closed captioning of and closed captioning of County Council meetingsCounty Council meetings

Informational and Informational and promotional videospromotional videos

TV and radio TV and radio PSAsPSAs

Still photography Still photography

Weekly TV show about Weekly TV show about county government and county government and

services it providesservices it provides

Airs on WDSC-TV 15 Airs on WDSC-TV 15 at 5 p.m. Sunday and at 5 p.m. Sunday and

7:30 p.m. Monday7:30 p.m. Monday

View it on volusia.org! View it on volusia.org!

Weekly radio showWeekly radio show

WNDB 1150 AM at 8:30 a.m. TuesdayWNDB 1150 AM at 8:30 a.m. Tuesday

WKRO FM 93.1 and WVYB 103.3 FM WKRO FM 93.1 and WVYB 103.3 FM at 5 a.m. Sundayat 5 a.m. Sunday

WHOG 95.7 FMWHOG 95.7 FM at 6 a.m. Sundayat 6 a.m. Sunday

Rebroadcast on WSBB AM 1230Rebroadcast on WSBB AM 1230

RPIE – Research, RPIE – Research, planning,planning,

implementation implementation and evaluationand evaluation

Measurable objectives Measurable objectives

Research:Research:

In 2000, only 66% of county In 2000, only 66% of county residents responded. residents responded.

Lowest rates were in Pierson Lowest rates were in Pierson and Daytona Beach. and Daytona Beach.

Numbers are used to determine federal funding. Numbers are used to determine federal funding.

Planning:Planning:

Eye-catching graphics Eye-catching graphics

Simple call to action Simple call to action

Use locals as models Use locals as models

Target hard-to-reach groups (minorities, migrant Target hard-to-reach groups (minorities, migrant workers, low-income residents and renters) workers, low-income residents and renters)

Implementation:Implementation:

$75,000 budget $75,000 budget

Print, radio and TV adsPrint, radio and TV ads

Billboards, movie theaters, transit ads Billboards, movie theaters, transit ads

Speakers bureau, news releases, direct mailSpeakers bureau, news releases, direct mail

Signs in public buildingsSigns in public buildings

Evaluation:Evaluation:

7% increase in 7% increase in mail participation mail participation

Research:Research:

People are allowed to drive on portions People are allowed to drive on portions of Volusia County’s beaches.of Volusia County’s beaches.

Traffic-free zones and limited Traffic-free zones and limited off-beach parking are available.off-beach parking are available.

Two children were killed on Two children were killed on Volusia County beaches in 2010.Volusia County beaches in 2010.

Key messages:Key messages:

Drive safe. Play safe.Drive safe. Play safe.

Obey traffic regulations. Obey traffic regulations.

Take children by the hand. Take children by the hand.

Consider traffic-free zones. Consider traffic-free zones.

Implementation:Implementation:

Brochures at toll boothsBrochures at toll booths

Additional caution signsAdditional caution signs

News releasesNews releases

Website Website Radio Radio TV TV

Ocean Center Ocean Center Votran Votran DBIA DBIA DeBary Hall DeBary Hall

Marine Science Center Marine Science Center Lyonia Environmental Center Lyonia Environmental Center

Libraries Libraries

$80 million$80 million expansion expansion

in 2009.in 2009.

Marketing Marketing director hired director hired

in 2011.in 2011.

Marketing is focused on Marketing is focused on attracting conventions.attracting conventions.

Convention-goers fill hotel Convention-goers fill hotel rooms and visit businesses.rooms and visit businesses.

Target market: Target market: Meeting plannersMeeting planners

General awareness General awareness marketingmarketing

Inexpensive Inexpensive and convenient and convenient

public public transportationtransportation

Small marketing Small marketing budgetbudget

Target markets: Target markets: Tourists and Tourists and

localslocals

Small budgets: News releases, fliers, Small budgets: News releases, fliers, targeted ads, schools, word of mouth targeted ads, schools, word of mouth

News releasesNews releases

Website presence Website presence

Bimonthly

Feature stories

Photos

Public informationPublic information

Media relationsMedia relations

Disaster preparednessDisaster preparedness

Continue redesigning websitesContinue redesigning websites