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“Brown Bailout” Barrage: Protecting your brand through social media
UPSDebbie Curtis-Magley
Atlanta | November 10, 2009
www.gaspedal.com/BlogWell
How Big Brands Use Social Media
“Brown Bailout” Barrage:Brown Bailout Barrage:
Protecting Your Brand ThroughProtecting Your Brand Through Social Media
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Campaign Against Rival Could Haunt FedEx
“The word bailout has gone from d i ti t d t ”descriptive to derogatory.”
“The real issue here is not government-supplied cash for U.P.S., but the labor laws under which U.P.S. and FedEx are classified.”
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@jacquesmunkey UPS has not asked@jacquesmunkey UPS has not asked Congress for a bailout. Ever. http://bit ly/gTFxw
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http://bit.ly/gTFxw
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FedEx/RLA: Commentary volume peaked in JulyCampaign Launch: George Will Op-ed:
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p gBusinessweek,
Brown Bailout, and Twitter
George Will Op-ed:Washington Post
Blog
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1000 ACU “Pay-to-Play” story:Politico Blog, AJC Blog,
and Huffington Post
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600 UPS Employee Letter Writing Allegations:
Washington Post and H ffi P
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400 Huffington Post
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w/o 6/8w/o 6/15w/o 6/22w/o 6/29w/o 7/1w/o 7/6w/o 7/13w/o 7/20w/o 7/27w/o 8/3w/o 8/10w/o 8/17w/o 8/24w/o 9/1w/o 9/7w/o 9/14w/o 9/21w/o 9/28
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Total Volume (Posts and Comments)
Correcting the story
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Addressing employee allegations
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Responding to Political commentary
John:
I've followed your blog on the Politico story over the past week. What troubles me are the allegations you've made that UPS "greased hands" to gain support and signatures on the letter sent to FedEx CEO Fred Smith concerning the Brown Bailout campaign. UPS did not pay or contract with any of the letter's signers You'll find our statement refuting these allegations at our web sitesigners. You ll find our statement refuting these allegations at our web site. http://pressroom.ups.com/Recently+Added/UPS+Responds+to+FedEx.
The letter sent to Mr. Smith deals with FedEx's misleading language in its campaign, particularly the use of the word "bailout," to confuse the public. UPS has not asked for a federal subsidy or so called "bailout."
The RLA amendment addresses the issue of fairness in competition. Out of the hundreds of (union and non-union) companies in the delivery industry, FedEx Express is the only one covered by a different labor law. FedEx and UPS have airlines, offer similar services and our employees perform the same job. Both companies are a critical link for businesses and commerce. It’s FedEx that is being treated differently under the current rules.
Interestingly, FedEx already has more than 100,000 employees currently covered under the same labor law as UPS ... and these employees are not unionized. Even if the law is changed, FedEx employs still will get to choose whether they want to have a union.
If you’d like to learn more, please visit the UPS Pressroom RLA Facts page at
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If you d like to learn more, please visit the UPS Pressroom RLA Facts page at http://bit.ly/kv2UX.
Debbie Curtis-MagleyUPS Public Relations
What we didn’t respond to
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5 Tips for Social Media Defense
1.) Start monitoring now
2.) Build a credible online voice
3.) Train and empower your staff
4.) Know when to respond and when not to) p
5 ) Issues can offer advantages
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5.) Issues can offer advantages
