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DATA VISUALIZATION POWERS
MOBILE ANALYTICS - SELLING
MOHAN DORAIRAJ
Apr 9, 2014
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DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING
MOHAN DORAIRAJAbout Me
THE FUTURE IS CALLING
DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING3
By 2017
50% of people in the world will own a Smartphone**
Now,
One in Fivepeople in the world own a Smartphone*
*Source: http://www.businessinsider.com/smartphone-and-tablet-penetration-2013-10**Source: http://www.warc.com/LatestNews/News/Smartphone_penetration_at_50_by_2017_.news?ID=31467
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Market Leader in Mobile Commerce
Great shopping experiencesAnytime, Anywhere, Any device
DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING
Source: http://www.ebayinc.com/system/download_links/eBay%20Mobile%20Momentum%20Q4%202013.pdf?download=1
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40% Sales (GMV) Touched by Mobile
DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING
As of Q4 2013. Source: http://www.ebayinc.com/system/download_links/eBay%20Mobile%20Momentum%20Q4%202013.pdf?download=1
SELLING ON MOBILE
Your
Item
Condition
Details
Format & Price
Shipping
Pref
erences
Photos
Title
Category
LISTING FOR SALE CAN BE OVERWHELMING
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DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING
Which category is best fit?
What to mention in title?
How many photos?
So much to type!
Price too high?Price too low?Auction or Fixed Price?
USPS/ Fedex?First class/Flat Rate/Priority?
SELLING SIMPLIFIED
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SCANREVIEW PREFILLED INFO
LISTED!1 2 3
DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING
SEAMLESS ACROSS DEVICES
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Start Listing your ItemAnytime, Anywhere, Any device
DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING
Selling HUB
Condition
Details
Format & Price
Shipping
Pref
erences
Photos
Title
Category
HUB & SPOKE MODEL
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DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING
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DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING
USER TRANSITIONS BETWEEN SPOKE PAGES
DATA VIZ @ EBAY
EXTERNAL VISUALIZATIONS
DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING13
EXTERNAL VISUALIZATIONS
DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING14
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Domain specificity
Viz
Co
mp
lexi
ty
Generic Domain Specific
Complex
Simple
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Monitoring Report
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Funnel Dashboard
Enter/Exit Spokes
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Session Visualizer
VISUALIZATIONS @ EBAY MOBILE ANALYTICS
DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING
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HOW IS THE PRODUCT DOING?
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DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING
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Simple Trend Lines
Health by colors
Helps to keep track of trends directionally
Helps to react to sudden changes due to product releases/promotions
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DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING
Note: Data shown is mock up data, not actuals
MONITORING REPORTSimple, Generic
WHERE EXACTLY IS THE ISSUE?
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DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING
IT’S IS AN ISSUE!
FUNNEL DASHBOARD
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Detect changes at high level
Detect changes at individual spokes
Detect changes at key touch points and how it propagates down the line
DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING
Note: Data shown is mock up data, not actuals
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Simple, Domain Specific
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Issue A (-1)
Fix B(+2)
A+B+1
Net+1
DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING
Note: Data shown is mock up data, not actuals
FUNNEL DASHBOARD - EXAMPLE2
Simple, Domain Specific
THE SESSION LENS
PRESENTATION TITLE GOES HERE21
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Based on a Google Research paper: http://research.google.com/pubs/pub34510.html Note: Data shown is mock up data, not actuals
DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING
SESSION VISUALIZER4
Complex, Domain Specific
CAN WE IDENTIFY NEW, INTERESTING PATTERNS?
PRESENTATION TITLE GOES HERE23
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ENTER/EXIT SPOKES
DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING
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Complex, Domain Specific
Exit
Enter
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DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING
SUMMARY
Simple Flow Complex and rich data in the backend Simple, Insightful, Detailed
Visual Analytics
Better product + Smarter Business Decisions
Happy CustomersBusiness GrowthSUCCESS
Q&A
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