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Collaboration project
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Store and Design Concept By
Jessica Wooten and Chris Turner
FAST FACTS
LOCATION AUSTIN, TX
NAME DARLING OWLA
TARGET CLIENT HIP, CAREFREE, RETRO FUNK
The name – darling owla– conjures a contradiction in the branding
that reflects the unusual nature of the name itself. The word darling
represents an emotional term of endearment, while the word owla is intriguingly unusual – a word that is undefinable yet evocative. Together they
represent a fusion of the familiarity and warmth of nostalgia and
the excitement of the unknown.
REBIRTH OF THE SOUL
URBAN. ORGANIC. METAMORPHISIS.
The concept for Rebirth of the Soul was inspired by the transformation of
the SOCO area of Austin where the space will be located. Old becomes new, powerful becomes soft, dark becomes light.
INSPIRATION
MATERIALS & FURNISHINGS
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