Store and Design Concept By

Jessica Wooten and Chris Turner

FAST FACTS

LOCATION AUSTIN, TX

NAME DARLING OWLA

TARGET CLIENT HIP, CAREFREE, RETRO FUNK

The name – darling owla– conjures a contradiction in the branding

that reflects the unusual nature of the name itself. The word darling

represents an emotional term of endearment, while the word owla is intriguingly unusual – a word that is undefinable yet evocative. Together they

represent a fusion of the familiarity and warmth of nostalgia and

the excitement of the unknown.

REBIRTH OF THE SOUL

URBAN. ORGANIC. METAMORPHISIS.

The concept for Rebirth of the Soul was inspired by the transformation of

the SOCO area of Austin where the space will be located. Old becomes new, powerful becomes soft, dark becomes light.

INSPIRATION

MATERIALS & FURNISHINGS