Darim socialfundraising final

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Social Fundraising: Getting Started

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Meghan Teich January 8, 2013

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Meghan Teich Strategist Big Duck @itsMeghanT @BigDuck

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What we’re going to talk about •  What are the social fundraising project

requirements for the JDS Social Media Academy?

•  What is social fundraising? •  What tools are available to use for social

fundraising? •  How do I get started with a social

fundraising campaign?

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Social Fundraising Project •  Requirement of the JDS Academy •  AVI CHAI Foundation is matching up to

$10,000 in funds •  Campaigns must be new, or have a new

component •  Your coach can help you with specific

questions about the project

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What is social fundraising?

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http://blog.hubspot.com/Portals/249/images/holidayFundraisingInfographicLarge110712.jpg

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http://social.razoo.com/2012/10/infographic-how-social-media-influences-giving/

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Social fundraising… •  Turns your supporters into fundraisers •  Harnesses the power of social media •  Isn’t all that different than raising money door to door for a charity walk or run

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www.movember.com

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Getting Started

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Figure out your platform •  Read the fine print. •  Each tool has different fees, so do your research. •  Some are based on monthly subscriptions, others are based on usage.

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Figure out your platform •  Take it for a whirl! •  Make sure it’s intuitive and easy to use. •  Walk through the whole process in your fundraisers’ shoes. •  The easier it is to use, the more motivated your fundraisers will be.

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Figure out your platform •  Show me the data! •  Make sure you can download all of the donor information. •  Follow-up with new donors and turn them into long-term supporters. •  Keep them looped into your future communication and fundraisers.

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Every library

www.rally.org/everylibrary

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Set up your page •  Create a team page for your school. •  Gather photos and videos to use for story telling. •  Link to your social media properties. •  Spread the word and recruit!

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Set your fundraisers up for success •  Write some sample copy they can personalize. •  Send some example photos and videos. •  Send weekly reminders to fundraisers about their campaign.

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Ok, you’re all set up. Now what?

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Make your campaign a success •  Get specific! •  Take advantage of the matching grant – it’s your best tool. •  Use the matching grant as 1:1, 2:1, or as a way to double your total (i.e. no matching funds until $10k is reached) •  Create urgency around a deadline.

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Make your campaign a success •  Be a force multiplier.

- Use your social media properties to highlight fundraisers doing a good job.

•  Get your current supporters excited about the campaign, and don’t forget to ask them to donate.

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Make your campaign a success •  Incentivize your fundraisers. •  It’s not easy to fundraise, make sure they’re appreciated! •  Give them shout-outs on your social media properties. •  Consider a prize for the person who raises the most.

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Case Study: NTEN Community Champions

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Questions or comments?

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Resources •  Social Fundraising Done Right | Big Duck

•  Social Fundraising, The Next Frontier | Big Duck

•  How to turn your stakeholders into fundraisers | Nonprofit Quarterly

•  Social Fundraising Tips and Best Practices | Rad Campaign

http://bitly.com/bundles/farra/1

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Contact Meghan meghan@bigducknyc.com

twitter.com/itsmeghant linkedin.com/in/meghanteich

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Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck

Thanks!