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Creative Ad Campaign
» “Advertising makes you spend money you don’t have for something you don’t want.”
-Will Rogers, American actor
EITHER/OR Strategies for
Persuasive Writing
E
»Everyone is doing this or buying this; a.k.a. the “bandwagon” technique.
I»Intelligent people buy into this (appeal to intellect).
T»This is good for you or someone you know.
H»Happiness will come for you or someone you know.
E»Every reasonable person would agree (appeal to common sense).
R
»Right-this is your right.
O»Opinion of an expert - he/she says it’s a good idea or product.
R»Responsibility - this is your responsibility.
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