CREATING A CULTURE OF WELLNESS

CREATING A CULTURE OF WELLNESS

Nimali Fernando, MD, MPH

Using Social Media in Medicine

Todays talk……

• STORY OF THE DOCTOR YUM PROJECT-USING

SOCIAL MEDIA

• CREATING A CULTURE OF WELLNESS-

PRESCRIPTION FOR A HEALTHY FAMILY

• WAYS THAT THE DOCTOR YUM PROJECT MAY

BE ABLE TO HELP

Obesity Trends* Among U.S. AdultsBRFSS, 1999

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% ≥20%*From the CDC

Obesity Trends* Among U.S. AdultsBRFSS, 2000

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% ≥20%

Obesity Trends* Among U.S. AdultsBRFSS, 2001

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

Obesity Trends* Among U.S. AdultsBRFSS, 2002

No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

Obesity Trends* Among U.S. AdultsBRFSS, 2003

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

Obesity Trends* Among U.S. AdultsBRFSS, 2004

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

Obesity Trends* Among U.S. AdultsBRFSS, 2005

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. AdultsBRFSS, 2006

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. AdultsBRFSS, 2007

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. AdultsBRFSS, 2008

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. AdultsBRFSS, 2009

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. AdultsBRFSS, 2010

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

The Facts about our Habits

40 percent of US children are eating fast food on any given day.

THE SOLUTION….

Kid-tested, family-friendly recipes

The “Tiny Tasters”

Yum Score

Engage kids in Healthy Food

Virginiapediatrics.org

Provide information to the places people already live

• Internet Searches•Social Media

Social Media

•1 billion Facebook users•500 million on Twitter•Nearly 50 million on Pinterest most are 25-54, most are women

• Informal poll in my office over 90% of my patient’s families use either facebook, twitter or pinterest.

Healthcare Providers Using Social Media

• Educational purposes, networking• Can improve web presence, attract patients• Improve Search Engine Optimization• Healthcare providers should share experiences with use of social media• Royal College of General Practitioners “Social Media Code” Feb 2013

My Rules for Social Media

•Educate and inspire•Teach by example•Be respectful•Practical advice, not medical•Don’t interact in ways that would identify a “fan” as a patient

•Use common sense

Other sites I find Inspirational/Educational

• The Foodie Physician• Kids Gone Raw• Michael Pollan• The Farmacy• The American Academy of Pediatrics• Virginia Chapter of the AAP• NutritionFacts.org

Pages Where I get Education & Inspiration

• NutritionFacts.org• Michael Polland• American Academy of Pediatrics• Virginia Chapter of the AAP• Kids Gone Raw• The Foodie Physician• Fooducate• Healthy Life Virginia• The Farmacy

Teach patients about wellness

Show people how to be well

Help families to create a culture of wellness

BEGINNING OF A CULTURE OF WELLNESS