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CORPORATE COMMUNICATION:
ESSENTIAL SKILLS FOR
MANAGERS
CORPORATE COMMUNICATION:
ESSENTIAL SKILLS FOR
MANAGERS
Presented by:
Tausfeef Ali khan
Hassan Aftab
Abeer Arif
Presented by:
Tausfeef Ali khan
Hassan Aftab
Abeer Arif
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OBJECTIVES OF THEPRESETATIOS
To Deliver the Fundamental
concepts of CorporateCommunication
To Discuss skills of an EectiveCorporate Managers
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Stru!ture "f a C"r#"rate
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$hat is C"r#"rate
C"%%uni!ati"n
Corporate Comm
Corporate Communication is a total communication activitygenerated by a company, body, institute to its public(s) in order to
achieve its planned objective
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Fun!ti"ns "f C"r#"rate
C"%%uni!ati"nsInternal and external co-ordination
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C"r#"rate Ethi!s
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CORPORATE ETHICS
Tell the truth.
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As#e!ts "f C"r#"rate
C"%%uni!ati"n. Managing communication or fulfilling
the communication managementfunction
. Dealing with controlled and
uncontrolled media
. Serving both internal and externalaudiences
. Proactive communication planning
. Advocating communication strategiesand tactics
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&ana'erial Fun!ti"ns
Defining goals, establishing strategies to achieve goals
Developing plans to integrate and coordinate activities
Organizing, Arranging and structuring work to accomplishorganizational goals
eading, !ontrolling, Monitoring
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&ana'e%ent Pers#e!ti(ein C"r#"rate
C"%%uni!ati"n
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&ana'e%ent Pers#e!ti(e in
C"r#"rate C"%%uni!ati"n
"egotiation #nowledge
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Classi)!ati"n "f C"r#"rate
&ana'ers
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R"le "f C"r#"rate
&ana'ers Presents annual reports
Designs compan$ documents on websites
Arranges shareholders meetings an press conferences
Presents corporate response to various incidents !o%coordinating and organizing press conferences and event
support
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Essential Skills "f a
&ana'er Be-informed%A well informed manager can easil$ and
effectivel$ attract and inspire his team members
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Essential Skills "f a
&ana'er Be strategically sound-A strategicall$ sound manager
anticipates things before the$ happen and is prepared to facean$ situation
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Essential Skills "f a &ana'er
Be entrepreneurial-Develop an entrepreneur attitude toexplore innovative ideas and take business process forward&
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Essential Skills "f a &ana'er
Welcome Change-!ultivate openness to create a health$ andpositive work environment
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Essential Skills "f a &ana'er
Take Decisions%!arefull$ weigh all the resources andinformation and take decisions without an$ bias
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Essential Skills "f a &ana'er
Be inclusive-"ever blame sub%ordinates for team(s mistakes
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Fine*Tune C"%%uni!ati"n
Skills
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C"%%uni!ati"n Skills
Work on relationship-building abilities with customers
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C"%%uni!ati"n Skills
Enhance ro!ect management kno"-ho"-)ocus on team,task and individual needs
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E+e!ti(eness Skills
+avegood motivational and$eader ship Skills
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E+e!ti(eness Skills
'e an effective influencer for more interactions with emplo$ees andcustomers
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E+e!ti(eness Skills
'e a"are of tools and techni%ues like conceptual and competenc$skills to resolve conflict
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Other Skills
nnovation
Doing things differentl$, exploring new territor$, and taking risks
Managers should encourage emplo$ees to be aware of and act onopportunities for innovation&
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