Corportae Communication Final File

7/24/2019 Corportae Communication Final File

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CORPORATE COMMUNICATION:

ESSENTIAL SKILLS FOR

MANAGERS

CORPORATE COMMUNICATION:

ESSENTIAL SKILLS FOR

MANAGERS

Presented by:

Tausfeef Ali khan

Hassan Aftab

Abeer Arif

Presented by:

Tausfeef Ali khan

Hassan Aftab

Abeer Arif


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OBJECTIVES OF THEPRESETATIOS

To Deliver the Fundamental

concepts of CorporateCommunication

To Discuss skills of an EectiveCorporate Managers


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Stru!ture "f a C"r#"rate


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$hat is C"r#"rate

C"%%uni!ati"n

Corporate Comm

Corporate Communication is a total communication activitygenerated by a company, body, institute to its public(s) in order to

achieve its planned objective


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Fun!ti"ns "f C"r#"rate

C"%%uni!ati"nsInternal and external co-ordination


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C"r#"rate Ethi!s


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CORPORATE ETHICS

Tell the truth.


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As#e!ts "f C"r#"rate

C"%%uni!ati"n. Managing communication or fulfilling

the communication managementfunction

. Dealing with controlled and

uncontrolled media

. Serving both internal and externalaudiences

. Proactive communication planning

. Advocating communication strategiesand tactics


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&ana'erial Fun!ti"ns

Defining goals, establishing strategies to achieve goals

Developing plans to integrate and coordinate activities

Organizing, Arranging and structuring work to accomplishorganizational goals

eading, !ontrolling, Monitoring


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&ana'e%ent Pers#e!ti(ein C"r#"rate

C"%%uni!ati"n


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&ana'e%ent Pers#e!ti(e in

C"r#"rate C"%%uni!ati"n

"egotiation #nowledge


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Classi)!ati"n "f C"r#"rate

&ana'ers


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R"le "f C"r#"rate

&ana'ers Presents annual reports

Designs compan$ documents on websites

Arranges shareholders meetings an press conferences

Presents corporate response to various incidents !o%coordinating and organizing press conferences and event

support


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Essential Skills "f a

&ana'er Be-informed%A well informed manager can easil$ and

effectivel$ attract and inspire his team members


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Essential Skills "f a

&ana'er Be strategically sound-A strategicall$ sound manager

anticipates things before the$ happen and is prepared to facean$ situation


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Essential Skills "f a &ana'er

Be entrepreneurial-Develop an entrepreneur attitude toexplore innovative ideas and take business process forward&


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Welcome Change-!ultivate openness to create a health$ andpositive work environment


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Take Decisions%!arefull$ weigh all the resources andinformation and take decisions without an$ bias


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Be inclusive-"ever blame sub%ordinates for team(s mistakes


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Fine*Tune C"%%uni!ati"n

Skills


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C"%%uni!ati"n Skills

Work on relationship-building abilities with customers


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C"%%uni!ati"n Skills

Enhance ro!ect management kno"-ho"-)ocus on team,task and individual needs


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E+e!ti(eness Skills

+avegood motivational and$eader ship Skills


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E+e!ti(eness Skills

'e an effective influencer for more interactions with emplo$ees andcustomers


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E+e!ti(eness Skills

'e a"are of tools and techni%ues like conceptual and competenc$skills to resolve conflict


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Other Skills

nnovation

Doing things differentl$, exploring new territor$, and taking risks

Managers should encourage emplo$ees to be aware of and act onopportunities for innovation&


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Documents

Corportae Communication Final File