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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted
Digital Disruption Driving Innovation in the Cloud Thomas LehningerDirector CX Sales Development and Strategy ECEMEA
Beirut, February 3rd, 2015
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 3
Today, every business faces a digital challenge
around-the-clock availability xxxx big data xxxxxxx change at the
speed of business xxxxxx customer and employee
engagement xxxxxx digital x immediate information xxxxxx
mobile xxxxxx personalized service xxxxxxx real-time fulfillment
xxxxxxx social xxxxxx user experience xxxxxx zero errors xxxxxx
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 4
Every cloud provider promises a quick fix
“Faster”
“Simpler”“Smarter”
“Change at the speed of business”
“Connect anything”
“Flexible platform designed for change”
“Seamlessly integrate with a connected world, faster and easier”
“Run simple”
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 5
Quick fixes are never what they seem
HR
“Unified suite of ^ applications”“the most comprehensive cloud computing portfolio on the market”“Connect anything”
HR Expect IT to different clouds^ ^
R3 apps on Hana^
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
You want technology now that won’t slow you down later
6
Digitized Business
ProcessesEngaging User
ExperienceUnified Access
Controls
Frequent Updates
Unified Business Intelligence
Integration Framework
Consistent Data Model
Rapid Innovation
SPEED STANDARDIZATION
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 7
Cloud Applications
Applications Foundation
Oracle prepares you for the digital future
CX Foundation HCM Foundation ERP Foundation
Marketing Commerce
Innovation Management
Sales Service
ProjectsTalent Management
Procurement Planning & Budgeting
Move at the speed of business2
Standardize on a modern applications platform4
Unify processes, data, access controls and business intelligence
5
Digitize business interactions1
Enrich apps with PaaS6
ratings in SaaS categories
18 leader3
CPQ
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 8
Customer Experience CloudCustomer Experience Apps
Customer Experience Foundation
Universal Customer Master
Marketing Commerce ServiceSales
Unified Business Intelligence
Single Development and Integration Framework
Best in Class PaaS
Apps Marketplace
Common Security and Identity Services
CPQ
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 9
Human Capital Management CloudHuman Capital Management Apps
Human Capital Management Foundation
Universal Employee Master
Unified Business Intelligence
Single Development and Integration Framework
Best in Class PaaS
Common Security and Identity Services
Global HR RecruitingTalent MgmtPayroll Performance
Workforce Mgmt Learning
Workforce Optimization
Apps Marketplace
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 10
ERP CloudERP Apps
ERP Foundation
Universal Financial Master
Unified Business Intelligence
Single Development and Integration Framework
Best in Class PaaS
Common Security and Identity Services
Innovation ManagementProjects Procurement
Planning & BudgetingFinancials
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 11
What’s all the fuss about MORE applications?
“”
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 12
More applications cover more of your business
Period Close to Financial Reports Assets To Depreciation Bank Statement To Cash Reconciliation Budgets To Approval Sub-ledger Journal To Post Customer Invoice To Receipt Supplier Invoice To Payment Customer Account Review To Payment Customer Statement To Collections Credit Review To Approval
Recruit To Onboard Relate To Retain Benefits To Payroll Incident To Workers Compensation Payroll To Payment Time Collection To Payroll Processing Termination To Payroll Goal Setting To Appraisal Assess To Progress Training To Employee Development
Insight To Campaign Plan List Import To Prospect Analytics To Insight Campaign Execute To Lead Campaign Execute To Event
Inventory Count to Reconciliation Receipt to Disposition Plan to Replenishment Pick to Shipment Product Costing to Inventory Valuation Sourcing Requirement to Agreement Requisition to Receipt Supplier Return to Replacement Order to Shipment Order to Drop Shipment Customer Return to Replacement
Social Prospect To Opportunity Lead To Opportunity Opportunity To Order Opportunity To Forecast Configure Quote To Order Inbound Contact To Lead Outbound Call To Lead Compensation To Commission Performance To Compensation
Inbound Call To Resolution Social SR To Resolution Social Listening To Feedback Registration To User Access Maintain Account to Personalize Home Page Web Service Request To Resolution Create To Publish Knowledge Install Base To Product Return Service Request To Dispatch Service Request To Repair or Exchange
Click To Order Registration To User Access Maintain Account to Personalize Home Page Shopping Cart To Purchase Order To Status Inquiry Catalog To Content
Project Budget to Project Resourcing Project Resourcing Collaborative Project Change Control Project Expenditure to Revenue Recognition Analysis to Project Closure
Goal Setting To Appraisal Assess To Progress Training To Employee Development
100+modern best practices
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 13
More integrated apps save you money
Add-on functionality
Integration
Training
Support
Build your own cloud
Market Sell
ServeOrder
Hire HR
Procure Account
Let Oracle build your cloud
s
Market Sell
Order Serve
Hire HR
Procure Account
No hidden costs• One price• One call• One SLA
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential - Restricted 19
dunnhumby’s challenge: taking its business to the next level
Business Challenges
Rapid GrowthFollowing rapid growth over the past 6 or7 years, how could dunnhumby globalize, simplify, and better-integrate its business processes?
ScalabilityAs the company expands at an even faster rate, how could they scale their back-office systems?
Continued InnovationIn search of flexible systems, how could dunnhumby accommodate ongoing innovation?
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 20
Sales Cloud, Marketing Cloud, ERP Cloud, HCM Cloud, Hyperion Managed Cloud Service, Business Intelligence Managed Cloud Service
Integrated solution
Lower TCO
Efficiency improvements Mobile working capabilities
dunnhumby standardizes on Oracle Cloud
Why Oracle?
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 21
How Oracle helps you succeed in a digital world
MODERN BUSINESS MODERN CLOUD PRACTICAL PATH
Oracle Confidential - Restricted
practices for every function in your enterprise
that is personalized, connected and secure
to the cloud for customers to achieve business goals
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 22
Modern Businesspractices for every function in your enterprise
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 23
Modern business practices are digital by design2
3 4
1
Make Applications Easy to Use Provide Access from Every Device
Make Every Interaction Social Provide Insight to Everyone
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 24
BUSINESS VALUE
$1M savings in referral costs
2X growth in employee referral rate from 17% to 35% of new hires
"Being able to understand talent and talent movement across the organization and improve mobility is central to our mission to deliver innovation. An integrated cloud-based talent management solution allows us to develop critical talent pools and assess, select, hire, and onboard that talent more effectively.”
BEFORE
Recruiting relies on industry contacts and paper-based employee referrals
AFTER
Recruiting involves broad employee participation via social networks
Modern HR finds talent faster
Source: Hitachi Consulting
Social Recruiting
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 25
BUSINESS VALUE
22% conversion lift
10% improvement in renewal rates
BEFORE
marketing programs that target broad customer segments
AFTER
marketing tailored to each customer, connecting them with the right products
Modern marketing converts more customers
Source: Dollar Thrifty Rental Car, Zurich Insurance
Behaviors
Sentiment Preferences
Activities
94%of customers have discontinued communication with a company because they receive irrelevant promotions and messages.
— Blue Research
“Now, we’re putting together entire lifecycle campaigns with a cadence of emails based on the products our customers have and what they’re interested in.”Kristin Somers, Marketing Communications Manager
Cross-channel Marketing
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 26
BEFORE
sales rep sends customer a quote after returning to the office
AFTER
sales rep provides quote during the meeting
Modern sales closes deals faster
“What we were able to do with just 5,000 quotes per quarter, now we are able to do with 8,000 quotes per quarter.”
Before After
2 weeks to sign and book an order
8 minutes on an iPad
Manual discount controls and approvals
>$1M improved margin in first quarter
Spreadsheets, documents, emails
2X improvement in rep time w/ customers
Source: ADP, NEC, IDEXX Laboratories
Mobile Sales
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 27
RESULTS
45% increase in new orders
15% increase in existing sales
BEFORE
each channel has its own view of the customer, fragmenting service
AFTER
all channels share the same customer insight, unifying the customer experience
Modern service enhances customer experience
“Oracle Service Cloud helps us to deliver superb customer experience and is integral to our vision of presenting a personal, responsive, and customer-focused brand.” Helen Ellis, Director, Customer Experience
Source: Photobox
Cross-Channel Service
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 29
Modern Cloudthat is personalized, connected and secure
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted 30
The modern cloud is personalized
Business Benefits
Tailor applications to fit your business – branding, corporate, and local requirements
Empower employees to configure their user experience, dashboards, reports, workflow, and data
IT Benefits
Enrich functionality with standard tools for building custom applications
Update software on your terms and protect configuration changes
BrandingUser Experience
Analytics WorkflowsData Fields
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted 31
The modern cloud is connected
Business Benefits
Connect your entire business – data, processes, analytics, and people
Provide employees with a unified user experience
IT Benefits
Seamlessly integrate processes and data between cloud, on premise and 3rd party applications
Easily import and export data as well as add or change service providers
On Premise
ORACLE CLOUD
Custom3rd Party
On PremiseOn Premise
HCM Cloud
ERP Cloud
CX Cloud
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted 32
The modern cloud is secure
Business Benefits
Compliance with local data residency requirements
Proven cloud provider known for viability, reliability, and expertise
IT Benefits
Application security with unified access controls
Isolated data tenancy and security at multiple layers protects sensitive corporate data
19 Data Centers Worldwide
Unified Access Controls
Isolated Data Tenancy
HCM CX ERP
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 33
Practical Pathfor customers to achieve business goals
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 34
Take your business to the next level with enterprise cloud applications
Reinvent one or two business areas while maintaining core IT systems
Modernize core IT systems instead of upgrading them
The practical path to the cloud fits your business
HCM Cloud
Talent Cloud
Oracle CloudOracle Cloud
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 36
Introducing Customer 2 Cloud Program
PackagedCloud Integrations
Rapid Start-Up Services
Transformational Incremental
Financial Incentives
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 37
The do’s and don’ts of moving to the cloud
• Assume standardization and speed are mutually exclusive
• Sacrifice data integrity, security, integration and business intelligence
• Underestimate hidden costs of short-term approach
• Define your short- and long-term digital strategy
• Evaluate systems of engagement for quick wins
• Identify systems of record for strategic migrations
DO DON’T
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