Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal/Restricted/Highly Restricted Digital Disruption Driving

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted

Digital Disruption Driving Innovation in the Cloud Thomas LehningerDirector CX Sales Development and Strategy ECEMEA

Beirut, February 3rd, 2015

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Today, every business faces a digital challenge

around-the-clock availability xxxx big data xxxxxxx change at the

speed of business xxxxxx customer and employee

engagement xxxxxx digital x immediate information xxxxxx

mobile xxxxxx personalized service xxxxxxx real-time fulfillment

xxxxxxx social xxxxxx user experience xxxxxx zero errors xxxxxx


Every cloud provider promises a quick fix

“Faster”

“Simpler”“Smarter”

“Change at the speed of business”

“Connect anything”

“Flexible platform designed for change”

“Seamlessly integrate with a connected world, faster and easier”

“Run simple”


Quick fixes are never what they seem

HR

“Unified suite of ^ applications”“the most comprehensive cloud computing portfolio on the market”“Connect anything”

HR Expect IT to different clouds^ ^

R3 apps on Hana^

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You want technology now that won’t slow you down later

6

Digitized Business

ProcessesEngaging User

ExperienceUnified Access

Controls

Frequent Updates

Unified Business Intelligence

Integration Framework

Consistent Data Model

Rapid Innovation

SPEED STANDARDIZATION


Cloud Applications

Applications Foundation

Oracle prepares you for the digital future

CX Foundation HCM Foundation ERP Foundation

Marketing Commerce

Innovation Management

Sales Service

ProjectsTalent Management

Procurement Planning & Budgeting

Move at the speed of business2

Standardize on a modern applications platform4

Unify processes, data, access controls and business intelligence

5

Digitize business interactions1

Enrich apps with PaaS6

ratings in SaaS categories

18 leader3

CPQ


Customer Experience CloudCustomer Experience Apps

Customer Experience Foundation

Universal Customer Master

Marketing Commerce ServiceSales


Single Development and Integration Framework

Best in Class PaaS

Apps Marketplace

Common Security and Identity Services

CPQ


Human Capital Management CloudHuman Capital Management Apps

Human Capital Management Foundation

Universal Employee Master



Best in Class PaaS


Global HR RecruitingTalent MgmtPayroll Performance

Workforce Mgmt Learning

Workforce Optimization

Apps Marketplace


ERP CloudERP Apps

ERP Foundation

Universal Financial Master



Best in Class PaaS


Innovation ManagementProjects Procurement

Planning & BudgetingFinancials


What’s all the fuss about MORE applications?

“”


More applications cover more of your business

Period Close to Financial Reports Assets To Depreciation Bank Statement To Cash Reconciliation Budgets To Approval Sub-ledger Journal To Post Customer Invoice To Receipt Supplier Invoice To Payment Customer Account Review To Payment Customer Statement To Collections Credit Review To Approval

Recruit To Onboard Relate To Retain Benefits To Payroll Incident To Workers Compensation Payroll To Payment Time Collection To Payroll Processing Termination To Payroll Goal Setting To Appraisal Assess To Progress Training To Employee Development

Insight To Campaign Plan List Import To Prospect Analytics To Insight Campaign Execute To Lead Campaign Execute To Event

Inventory Count to Reconciliation Receipt to Disposition Plan to Replenishment Pick to Shipment Product Costing to Inventory Valuation Sourcing Requirement to Agreement Requisition to Receipt Supplier Return to Replacement Order to Shipment Order to Drop Shipment Customer Return to Replacement

Social Prospect To Opportunity Lead To Opportunity Opportunity To Order Opportunity To Forecast Configure Quote To Order Inbound Contact To Lead Outbound Call To Lead Compensation To Commission Performance To Compensation

Inbound Call To Resolution Social SR To Resolution Social Listening To Feedback Registration To User Access Maintain Account to Personalize Home Page Web Service Request To Resolution Create To Publish Knowledge Install Base To Product Return Service Request To Dispatch Service Request To Repair or Exchange

Click To Order Registration To User Access Maintain Account to Personalize Home Page Shopping Cart To Purchase Order To Status Inquiry Catalog To Content

Project Budget to Project Resourcing Project Resourcing Collaborative Project Change Control Project Expenditure to Revenue Recognition Analysis to Project Closure

Goal Setting To Appraisal Assess To Progress Training To Employee Development

100+modern best practices


More integrated apps save you money

Add-on functionality

Integration

Training

Support

Build your own cloud

Market Sell

ServeOrder

Hire HR

Procure Account

Let Oracle build your cloud

s

Market Sell

Order Serve

Hire HR

Procure Account

No hidden costs• One price• One call• One SLA

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dunnhumby’s challenge: taking its business to the next level

Business Challenges

Rapid GrowthFollowing rapid growth over the past 6 or7 years, how could dunnhumby globalize, simplify, and better-integrate its business processes?

ScalabilityAs the company expands at an even faster rate, how could they scale their back-office systems?

Continued InnovationIn search of flexible systems, how could dunnhumby accommodate ongoing innovation?


Sales Cloud, Marketing Cloud, ERP Cloud, HCM Cloud, Hyperion Managed Cloud Service, Business Intelligence Managed Cloud Service

Integrated solution

Lower TCO

Efficiency improvements Mobile working capabilities

dunnhumby standardizes on Oracle Cloud

Why Oracle?

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How Oracle helps you succeed in a digital world

MODERN BUSINESS MODERN CLOUD PRACTICAL PATH

Oracle Confidential - Restricted

practices for every function in your enterprise

that is personalized, connected and secure

to the cloud for customers to achieve business goals


Modern Businesspractices for every function in your enterprise


Modern business practices are digital by design2

3 4

1

Make Applications Easy to Use Provide Access from Every Device

Make Every Interaction Social Provide Insight to Everyone


BUSINESS VALUE

$1M savings in referral costs

2X growth in employee referral rate from 17% to 35% of new hires

"Being able to understand talent and talent movement across the organization and improve mobility is central to our mission to deliver innovation. An integrated cloud-based talent management solution allows us to develop critical talent pools and assess, select, hire, and onboard that talent more effectively.”

BEFORE

Recruiting relies on industry contacts and paper-based employee referrals

AFTER

Recruiting involves broad employee participation via social networks

Modern HR finds talent faster

Source: Hitachi Consulting

Social Recruiting


BUSINESS VALUE

22% conversion lift

10% improvement in renewal rates

BEFORE

marketing programs that target broad customer segments

AFTER

marketing tailored to each customer, connecting them with the right products

Modern marketing converts more customers

Source: Dollar Thrifty Rental Car, Zurich Insurance

Behaviors

Sentiment Preferences

Activities

94%of customers have discontinued communication with a company because they receive irrelevant promotions and messages.

— Blue Research

“Now, we’re putting together entire lifecycle campaigns with a cadence of emails based on the products our customers have and what they’re interested in.”Kristin Somers, Marketing Communications Manager

Cross-channel Marketing


BEFORE

sales rep sends customer a quote after returning to the office

AFTER

sales rep provides quote during the meeting

Modern sales closes deals faster

“What we were able to do with just 5,000 quotes per quarter, now we are able to do with 8,000 quotes per quarter.”

Before After

2 weeks to sign and book an order

8 minutes on an iPad

Manual discount controls and approvals

>$1M improved margin in first quarter

Spreadsheets, documents, emails

2X improvement in rep time w/ customers

Source: ADP, NEC, IDEXX Laboratories

Mobile Sales


RESULTS

45% increase in new orders

15% increase in existing sales

BEFORE

each channel has its own view of the customer, fragmenting service

AFTER

all channels share the same customer insight, unifying the customer experience

Modern service enhances customer experience

“Oracle Service Cloud helps us to deliver superb customer experience and is integral to our vision of presenting a personal, responsive, and customer-focused brand.” Helen Ellis, Director, Customer Experience

Source: Photobox

Cross-Channel Service

http://www.photobox.co.uk/content/help/contact-us


Modern Cloudthat is personalized, connected and secure

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The modern cloud is personalized

Business Benefits

Tailor applications to fit your business – branding, corporate, and local requirements

Empower employees to configure their user experience, dashboards, reports, workflow, and data

IT Benefits

Enrich functionality with standard tools for building custom applications

Update software on your terms and protect configuration changes

BrandingUser Experience

Analytics WorkflowsData Fields


The modern cloud is connected

Business Benefits

Connect your entire business – data, processes, analytics, and people

Provide employees with a unified user experience

IT Benefits

Seamlessly integrate processes and data between cloud, on premise and 3rd party applications

Easily import and export data as well as add or change service providers

On Premise

ORACLE CLOUD

Custom3rd Party

On PremiseOn Premise

HCM Cloud

ERP Cloud

CX Cloud


The modern cloud is secure

Business Benefits

Compliance with local data residency requirements

Proven cloud provider known for viability, reliability, and expertise

IT Benefits

Application security with unified access controls

Isolated data tenancy and security at multiple layers protects sensitive corporate data

19 Data Centers Worldwide

Unified Access Controls

Isolated Data Tenancy

HCM CX ERP


Practical Pathfor customers to achieve business goals


Take your business to the next level with enterprise cloud applications

Reinvent one or two business areas while maintaining core IT systems

Modernize core IT systems instead of upgrading them

The practical path to the cloud fits your business

HCM Cloud

Talent Cloud

Oracle CloudOracle Cloud

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Introducing Customer 2 Cloud Program

PackagedCloud Integrations

Rapid Start-Up Services

Transformational Incremental

Financial Incentives


The do’s and don’ts of moving to the cloud

• Assume standardization and speed are mutually exclusive

• Sacrifice data integrity, security, integration and business intelligence

• Underestimate hidden costs of short-term approach

• Define your short- and long-term digital strategy

• Evaluate systems of engagement for quick wins

• Identify systems of record for strategic migrations

DO DON’T

Documents

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal/Restricted/Highly Restricted Digital Disruption Driving