COOLA ER WSJ Pitch

Hi  xx,  

As  we  approach  these  last  few  weeks  of  vacation  days  and  sun  rays,  it’s  more  important  now  than  ever  to  keep  your  skin  protected  from  harmful  UV  damage.    According  to  a  recent  study  at  Yale  University,  “the  cell-­‐damaging  effects  of  ultra-­‐violet  rays  may  continue  for  some  time  after  you  seek  cover.”  (Wall  Street  Journal)  Give  yourself  the  additional  protection  you  deserve  with  the  Environmental  Repair  Plus  Collection  from  COOLA  Suncare.  Complete  with  natural  ingredients  such  as  Radish  Root,  Japanese  Seaweed  and  Alfalfa  Extract,  this  suncare  line  will  hydrate,  restore  and  shield  your  skin  from  the  sun,  whether  you’re  still  lying  on  the  beach  or  lying  at  home  afterwards.    

Environmental  Repair  Plus  Calm  Glow  Eye  Gel    

 See  flawless  eyes  with  this  lightweight,  oil-­‐free  eye  gel  that  keeps  moisture  in  and  pollutants  out.  Soothe  delicate  skin  with  a  protective  barrier  that  reduces  redness  and  inflammation  while  shielding  skin  from  damaging  irritants.  Ideal  for  use  after  waxing,  peeling  or  sunburn.    Price:  $56  Availability:  www.coolasuncare.com  

Environmental  Repair  Plus  Clear  Recovery  Foam  Wash    Wash  away  the  day,  or  get  ready  for  a  new  one  with  this  protective  foaming  face  wash  that  will  cool  and  tone  skin,  reduce  inflammation  and  minimize  the  appearance  of  age  spots.  This  gentle,  non-­‐drying  formula  can  be  used  daily  on  all  skin  types.  Price:  $24  Availability:  www.coolasuncare.com  

Environmental  Repair  Plus  Fresh  Relief  Face  Serum    

Put  your  freshest  face  forward  with  our  Trademark  Serum™  formula.  This  protective,  anti-­‐inflammatory  moisturizer  cools  and  nourishes  stressed  and  sun-­‐damaged  skin  while  shielding  it  from  environmental  exposure.  Boost  skin’s  natural  defense  system  and  fight  toxic  pollutants  as  you  stimulate  collagen  production  and  cell  renewal.  This  lightweight  serum  is  your  stealthy  defense  against  aging.  Price:  $68  Availability:  www.coolasuncare.com  

Please  let  me  know  if  you  would  like  any  additional  information,  samples,  or  images  from  COOLA  Suncare.  I  am  happy  to  send!