Constructing a Successful Corporate Partnership

Constructing a Successful Corporate Partnership

EPA National Air Quality Conference

February 12, 2014

Elaine Loyack, Program CoordinatorTriangle Air Awareness

Triangle Air Awareness Program

The Goal:Develop a toolkit for local employers in an effort to persuade them to adopt a teleworking policy and help guide them to successful implementation.

The Driving Force: Fortify

Over 100,000 vehicles that travel this 11-mile stretch daily.NCDOT wants to cut that number by 30,000.

But there’s no need to reinvent the wheel.

A little bird told me…

It started with a conversation.

It moved to a presentation.

It grew intoa collaboration.

We’ve moved forward by staying in touch.• GoToMeeting with other PR,

Marketing, and Communications managers

• Defined tasks for Citrix and Triangle Air

• Conceptualized how the final product would look

• Discussed how the toolkit would be accessed

We’ve sought support from other organizations.• Regional transit authority• NCDOT• Regional Transportation

Alliance• Research Triangle Park

Foundation• Council of Governments

The cost of working with a corporation like Citrix?

“We will not charge you anything. We are more than happy to provide you with content and key messaging of how Citrix is enabling telecommuting based on the materials that we currently have.”

Why the goodwill?

• To be a good neighbor• To reinforce image as a

credible resource• To demonstrate how Citrix is

helping businesses solve problems

From this:

To this:

As a good neighbor…

As a credible resource…

• Thought leader• Global presence

As a partner in problem-solving…

Citrix offers a multitude of solutions across a diverse array of technologies for businesses of varying sizes and service providers.

Next Steps

Complete toolkit.

Formalize partnerships.

Secure endorsements.

Launch!

Take-home Messages

Start a conversation.Look for synergy.Ask for help.Define goals and roles.Keep talking.

919-707-8703 (o)919-656-3182 (c)

elaine.loyack@ncdenr.gov

www.triangleairawareness.org