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@AndrewGrillGlobal Managing Partner@IBM Social Consulting
Brand2Global London30th September 2015
Connect …Collaborate
Engage
Who is @AndrewGrill?
6 Startups,12 Years
#SocialSerendipity
Before Social
social.bz/wayback
Connect …
“Thanks to social ….you are no
longer in controlown your own brand”
@AndrewGrill
social.bz/writing
social.bz/bmf
The Consumer of the future
social.bz/buying
“online social networks play a vital role in the purchase process of 84% of the most
senior B2B buyers”
social.bz/buying
Social media is the best pieceof market research you NEVER commissioned
@AndrewGrill
The PsychologyOf Sharing
WIFI
BATTERY
social.bz/sharing
social.bz/sharing
“To bring valuable and entertaining content to others”
49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action
social.bz/sharing
“To define ourselves to others”
68% share to give people a better sense of who they are and what they care about
social.bz/oshare
Profile of a “global sharer”
social.bz/oshare
They share humorous & informational content
social.bz/oshare
They share because they want to promote a cause & stay in touch with their
fans & followers
social.bz/oshare
What gets the most reaction:humorous content
social.bz/oshare
They view branded content as low or average quality,
but still view it
Understanding the language of social
Collaborate
Social Media
Social Business
A social business is an organization
whose culture and systems
encourage networks of people to
create business value@AndrewGrill
Social is the new production line for the knowledge age
Your value will no longer be
what you know, it will be
what you share.
Gamifying a culture
Max Black
very proud
very proud
it makes a difference
thanks for speaking up & sharing
we can get perspectives very quickly
Engage
“Ask a #Millennial”
@HarrietRuff&
@AndrewGrill
Questions?
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