Congress 2011 Social Media Tutorial

Top 5 Benefits of Social Media2011 Congress on Healthcare Leadership

March 21–24, 2011

Chicago Hilton

Top 5 Benefits• Networking• The Job Search• Keeping an Eye on Your Brand• Keeping an Eye on the Industry• Becoming an Industry Expert

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NetworkingWhy You Care:• For any industry, it’s all about who you

know• Social media platforms are gaining respect

as tools for professional outreach• Face-to-face meetings are becoming more

infrequent due to time constraints, budget

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NetworkingWhat Social Media Can Do For You:• Help you find a mentor or find leadership

opportunities• Make contacts to assist you in current role• Develop an “address book” of resources• Job search

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NetworkingResources:• LinkedIn• Facebook• Twitter• Blogs

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The Job SearchWhy You Care:• Potential employers will review your social

media profiles• Get up-to-the-minute job posts• View company profiles, learn about

previous and current employees• Some recruiters recruit directly through

social media

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The Job SearchWhat Social Media Can Do For You:• Inform you about job openings• Give you avenues to make connections

with key contacts• Give you a platform to “promote yourself”

to recruiters• Learn a lot about potential employers

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The Job SearchResources:• LinkedIn• Twitter• YouTube• Company Blogs

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Keeping An Eye on Your BrandWhy You Care:• Whether or not you realize it, the

conversation is already happening• Be fully informed of what all audiences are

saying about your brand: co-workers, vendors, customers, etc.

• Steer the conversation

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Keeping an Eye On Your BrandWhat Social Media Can Do For You:• For those who are complimentary, show

appreciation.• For those who are negative, show them

that you’re aware and turn the situation around.

• Develop a dialogue

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Keeping An Eye On Your BrandResources:• Google Alerts• What the Hashtag• Hootsuite• Twazzup• SocialMention

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Keeping An Eye On The IndustryWhy You Care:• Social Media outlets employ the 86,400-

second news cycle• Consumers react to news as it takes

place, including on topics like healthcare reform

• Conversations on the blogosphere are just as important – and just as valid now

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Keeping An Eye On The IndustryWhat Social Media Can Do For You:• Learn the latest details and gain truly

breaking news• Read the thoughts of a variety of

audiences• Participate in the conversation!

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Keeping An Eye On The Industry Resources:• SocialMention• What the Hashtag• Hootsuite• Twazzup• Blogs

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Becoming An Industry ExpertWhy You Care:• Do you want to establish yourself as a

resource or expert in a given area, like ACOs or physician alignment?

• Looking for opportunities to show leadership potential or growth?

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Becoming An Industry ExpertWhat Social Media Can Do For You:• Provides specific platforms on given topic

areas• Offers venues for you to establish yourself

as a leader• Provides an audience you might otherwise

be unable to reach

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Becoming an Industry ExpertResources:• LinkedIn• Blogs• Slideshare• Twitter

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