Communicate with your Customers using Social Media

SocialMediaHow to UTILIZE and COMMUNICATE with your CUSTOMERS?by Namita RamaniSpa Marketing Specialist and owner and founder of SpaGenie.ae & Salony Creations

Email: namita@spagenie.aeMobile: 0097 1505388406Facebook: spagenie.ae/facebookTwitter: @spagenie

SocialMedia

So..What is

?

Traditional Media- communication model was Monologue..

Social Media isConversation…

Supported by Online Tools

Like these

Social Media STRATEGY

Campaign Goal

Success Metrics

Social Tools

FACEBOOK is the best tool for SPA MARKETING

QUICK TIP: DOWNLOAD ARAB SOCIAL MEDIA REPORT HERE.

On a global level, the UAE is the top Arab country in terms of Facebook penetration as percentage of the population. It is also among the top 10 in the WORLD, with a Facebook penetration of 45%

Source: Arab Social Media Report by Dubai School of Government’s Governance and Innovation program.

Know Your AUDIENCE & their NEEDS

Know the demographics of your target audience

Gather insight

Grow BIGGER Ears

LISTEN to

Know WHAT to SAY

Quick tip: Sites like http://www.twellow.com/ and http://research.ly/ will help you in listening conversations across all social channels

You are NOW Ready toENGAGE WITHYOURAUDIENCE

CREATE A WELCOME TAB

Profile Picture(logo, current month offer, corporate identity)

ASK QUESTIONS!

Use Open Ended Questions or Use Facebook Questions

OR JUST ASK

USE VIDEOS

For TestimonialsSpa Corporate Video

Run a Contest

Video contests!

UTILIZE INFLUENCERS

By using the @Tag

CREATE BUZZ USING FACEBOOK EVENTS

FACEBOOK ADS

MEASURE YOUR CAMPAIGN

SOME FACEBOOK METRICS YOU CAN TRACK:

• Number of new Facebook fans• Number of wall updates/posts• Number of likes and comments• Number of customer interactions• Amount of money spent on advertising• Advertising cost per fan

TWITTER FOR SPAS

•Daily Deals• Answers•Introduce new treatments•Events•Tips •Gifts •Engage with influencers•Retweet

INTEGRATE SOCIAL MEDIA WITH OTHER MARKETING MIX.

Embed Widgets on Your Website

Invite Your Email and Ezine Subscribers

Use Print Media

Add to your Email Signature Block

INVEST IN YOUR WEBSITE.

All the conversions will happen in your website.

Create a simple, user-friendly website.

Have call to actions on each page.

Monitor the traffic that comes to the website due to direct engagement on Facebook with your customers.

Thank you.

YOU CAN CONTACT ME ON

Namita Ramani

Email: namita@spagenie.ae

Mobile: 00971 50 538 8406

Facebook: http://www.spagenie.ae/facebook

Twitter: @spagenie