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Collaborative Media
Social Networking tools for strategic business development
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http://getambition.com@getambition
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http://getambition.ning.com
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Talking, not broadcasting is the right model
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Part 1:// Strategic purpose 1/INFLUENCE
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“We-think” “We-Think: the power of mass creativity is about what the rise of the likes of Wikipedia and Youtube, Linux and
Craigslist means for the way we organise ourselves, not just in digital businesses but in schools and hospitals, cities and mainstream corporations. My argument is that these new forms of mass, creative collaboration announce the arrival of a society in which participation will be the key organising idea rather than consumption and work. People want to be
players not just spectators, part of the action, not on the sidelines.”
Charles Leadbeater, thinker and author.www.wethinkthebook.net
“We-Think: the power of mass creativity is about what the rise of the likes of Wikipedia and Youtube, Linux and Craigslist means for the way we organise ourselves, not just in digital businesses but in schools and hospitals, cities and mainstream corporations. My argument is that these new forms of mass, creative collaboration announce the arrival of a society in which participation will be the key organising idea rather than consumption and work. People want to be players not just spectators, part of the action, not on the sidelines.”
Charles Leadbeater, thinker and author.www.wethinkthebook.net
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Web Page = Viewable from one to manyLimited conversation
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Web Page = Viewable from one to manyLimited conversation
Blog = Viewable from one to manyOpen public conversation
A feedback loop
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Web Page = Viewable from one to manyLimited conversation
Blog = Viewable from one to manyOpen public conversation
A feedback loop
Chat Room = Viewable from one to manyNot easy to access
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Web Page = Viewable from one to manyLimited conversation
Blog = Viewable from one to manyOpen public conversation
A feedback loop
Chat Room = Viewable from one to manyNot easy to access
Twitter = Viewable one to one or manyEasy to access
Public feedback loop
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David Cameron15Tuesday, 22 March 2011
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Nick Clegg16Tuesday, 22 March 2011
number10.gov.uk17Tuesday, 22 March 2011
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Royal Liverpool Philharmonic’s key social media tools
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Brooklyn Museum
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• Now..– Users– Co-creators– Contributors– Peers– Producers– Promoters
These people are your new sales & marketing, press & PR teams - don’t
underestimate the importance of building a relationship with them!
• Formally…– Audience– Consumer– Listener– Customer– Buyer
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Part 2:// Strategic purpose 2/
BUILD CUSTOMER BASE
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NTW built through...
• Personal welcome
• Being available
• Showing what they were building (behind the scenes)
• Inviting input - trigging ways to participate
• Moderating but letting the tone of the network emerge organically
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Fundraising communities: Cash in the cloud
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Slide courtesy of TEAM Tourism51Tuesday, 22 March 2011
Slide courtesy of TEAM Tourism52Tuesday, 22 March 2011
Slide courtesy of TEAM Tourism53Tuesday, 22 March 2011
>reach - via geolocative technologies
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>reach - via geolocative technologies
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>reach - via social media
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Audiences like to talk back!
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Part 3:// Strategic purpose 3:
NEW PRODUCTS
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> participation, engagement
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UGC - is the projectUGC - is the project
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Text
Trailer
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Text
Trailer
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Text
Trailer
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Part 4:// Strategic purpose 4:
NEW BUSINESS MODELS
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> sustainability: new fundraising methods
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Cash on the cloud
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Uncultured Project
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Open Innovation/user innovation
• The people with the best ideas don’t work for you
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How can peer voted, democratic models be applied?
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Thanks for listening!
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