Coc Coc_credential_11 2016_SME_EN

Vietnamese Browser and Search Engine ProviderMade from Vietnamese for Vietnamese

www.coccoc.com

www.coccoc.com

3. Case studies

Agenda1. About Cốc Cốc

2. Advertising Formats of Cốc Cốc

www.coccoc.com

About Cốc Cốc

01

www.coccoc.com

2010Foundation of Cốc Cốc

2013First launch of Browser and Search Engine

2014Cốc Cốc is second most popular Browser in VietnamReceiving 14.000.000 USD Investment from Hubert Burda Media

20162ndrd biggest publisher in Vietnam - after VNG and before Google

Source: Comscore 2016

500 Employees

250 employees

200 employees

Raising Star Cốc Cốc

www.coccoc.com

+WEBBROWSER BIG DATA

=ADVERTISING TARGETING &

OPTIMIZATION SYSTEM

Cốc Cốc Platforms

www.coccoc.com

Products are built from Vietnamese for Vietnamese

We understand user Search behavior and speak their language

We provide localized functionality for Vietnamese demand and for comparable poor internet infrastructure

Why users choose Cốc Cốc

www.coccoc.com

Cốc Cốc is the2nd biggest web browser in

Vietnam

www.coccoc.com

ChromeCốc CốcFirefoxIESafariOthers

36,008,000,000

14,811,000,000

6,703,000,000

3,490,000,000

1,947,000,000

1,046,000,000

(Source: Statcounter, 2016)

Vietnam Browser Total Number of Monthly Pageviews

www.coccoc.com

1 out of 2 Internet users can be reached by Cốc Cốc

www.coccoc.com

201420152016

5,100,000 Unique users

12,200,000 Unique Users

19,840,000 UU

Vietnams Internet population 2016 counts 27,709,000 users

Cốc Cốc reach in Unique Users (all platforms)

Source: Comscore 2016

www.coccoc.com

1 out of 2 Vietnamese internet population will see an Ad on Cốc Cốc

19,840,000Monthly Unique Users

4,100,000Daily Unique Users

761,000,000Pageviews/month

337.600.000Queries/month

www.coccoc.com

Demographic TargetingGender, Age, Geo

RetargetingSearch keyword retargeting(+ competitive retargeting)

Interest TargetingVideo, Music, Gaming, Technology…

Frequency CappingLimiting the number of ad exposures to a single user

Targeting options

www.coccoc.com

Cốc Cốc vs GooglePotential for Substitution

www.coccoc.com

Monthly Unique User comparison Google - Cốc Cốc

Source: Comscore 2016

Cốc Cốc reach vs Internet population

7,869,000

19,840,000

Cốc Cốc Reach Other Users

Google Reach vs Internet Population

5,541,800

22,167,200

Google Reach Other Users

Unique user Overlap

14,076,000

8,146,400

5,486,600

Reach Overlap Cốc Cốc Unique Reach Google Unique Reach

www.coccoc.com

Cốc Cốc UserDemographics

www.coccoc.com

15 - 2425 - 3435 - 4445 - 5455 +

10,894,460 9,721,600

9,515,7755,753,600

4,128,5532,380,800

2,433,3261,587,200

808,608595,200

(Source: Comscore, 2016)Internet Population Cốc Cốc

89%

60%

57%

65%

73%

Age segment coverage versus internet population

www.coccoc.com

(Source: Comscore, 2016)

45 - 54

15 - 24

25 - 34

35 - 44

55 +198,400 (1%)

595,200 (3%)

992,000 (5%)

2,182,400 (11%)

4,761,600 (24%)15 - 244,960,000 (25%)

25 - 343,571,200 (18%)

35 - 441,388,800 (7%)

45 - 54992,000 (5%)

55 +396,800 (2%)

Male (56.44%) Female (43.56%)

Cốc Cốc gender split by age segment

www.coccoc.com

Cốc Cốc UserInterests

www.coccoc.com

Cốc Cốc user interests

Vide

o

Mus

ic

Gam

ing

Tech

nolo

gy

Educ

atio

n

Ente

rtai

nmen

t

Ecom

mer

ce

Mar

keti

ng

Spor

ts

Fam

ily

Fina

nce

Fash

ion

Hea

lth

Cosm

etic

s

Trav

el

Food

Real

est

ate

Jobs

Auto

mot

ive

Dat

ing

(Source: Cốc Cốc data, 1/2016)

6.90

0.86

0

5.68

3.06

1

5.07

4.16

2

5.07

4.16

2

4.05

9.32

9

4.05

9.32

9

3.45

0.43

0

3.45

0.43

0

3.04

4.49

7

2.43

5.59

8

2.23

2.63

1

2.02

9.66

5

1.82

6.69

8

1.42

0.76

5

1.21

7.79

9

1.21

7.79

9

608.

899

405.

933

405.

933

405.

933

www.coccoc.com

Cốc Cốc Audience Targeting

www.coccoc.com

Search Queries

How to cook fish soup

Categorized browser history

Fashion

Behavioral Targeting Methodology – Search & Browser tracking

Dating

Cosmetics

Family

Where to buy cosmetic in HN

Job as promotion girl

Nice cafe in HN

?

www.coccoc.com

15,000,000,000

monthly visits within our browser

337,600,000

monthly search queries

Building user profiles on Cốc Cốc BIG DATA

Equals to 750 tracking events per Cốc Cốc browser ID every month in average

+

www.coccoc.com

Cốc Cốc Targeting USPs besides its scale

Cốc Cốc builds browser ID based profiles - and is independent from Cookies. Browser profiles get better and better over time – Cốc Cốc doesn’t loose information

Cốc Cốc sucessfully distributes polls for getting targeting relevant user data - voluntarily provided by users

This data is used as training data for the system to identify lookalikes

www.coccoc.com

8,4 mil

11,4 mil19,1 mil

Browser profile coverage vs internet population

Cốc Cốc deterministic profile

Targeting coverage (Sept 2016)

Due to the high level of accuracy currently 45% of our browsers/users are covered by our targeting.

This equals to 85% of our inventory!

A relevant portion of browsers wont be targetable even in long term due to local shared PCs situation (family, internet cafes…) except for particular industries like gaming

1,1 mil

www.coccoc.com

Cốc Cốc targeting & data offer is best in market - and the only accessible for independent

programmatic buying

www.coccoc.com

Cốc CốcAdvertising Formats

02

www.coccoc.com

Cốc Cốc Icon

CPC bidding l CTR: 0.05 – 0.12%

Targeting Options:

Interests Geo Daytime

CPC fix | CTR: 0.28-0.5%

Cốc Cốc News Promotion

www.coccoc.com

Targeting Options:

CPC/CPM bidding l CTR: 0.5-1% (Big Banner) - 0.2-0.3% (Small Banner)

Interests Keyword Geo Daytime Frequency Capping Age Gender

Cốc Cốc Central Banner

www.coccoc.com

Cốc Cốc Video Banner

CPC/CPM bidding | CTR: 2-4%Pre-load video technology into browser

Targeting options:

Frequency Capping

www.coccoc.com

Cốc Cốc Browser Skin

CPC/CPM bidding | CTR:1-3%

Targeting otions:

Interests Geo Daytime

Frequency CappingAge Gender

www.coccoc.com

3rd party tracking, verification and certification for programmatic buying

Cốc Cốc will finish Sizmek and Miaozhen tracking code integration till q4 2016

Cốc Cốc will finish IAS (Integral Ad Sience) tracking code integration till q4 2016

Cốc Cốc will finish AppNexus and TheTradeDesk integration till q1 2017

www.coccoc.com

Case studies

03

www.coccoc.com

Center Banner

HP ELITEBOOK.Average CTR: 2.29%

AGODAAverage CTR: 0.30%

www.coccoc.com

Video Banner

LGEAverage CTR: 2.78%

ACECOOKAverage CTR: 3.23%

Browser skin

www.coccoc.com

AQUAFINAAverage CTR: 2.78%Demo Link

CLOSEUPAverage CTR: 3.23%Demo Link

www.coccoc.com

FORDAverage CTR: 2.78%Demo Link

MIRINDAAverage CTR: 3.23%Demo Link

www.coccoc.com

KOTEXAverage CTR: 2.78%Demo Link

SONYAverage CTR: 3.23%Demo Link

www.coccoc.com

Khách hàng tiêu biểu

Sales DepartmentM: 0912671917 l E: sale@coccoc.vn l A: R 1404, 185 Giang Vo Str, Dong Da Dist, Hanoi

Thank you!