Class Notes for Friday, October 8, 2010

Evening News Ratings

Ratings down, age up

Time Devoted to News on Nightly Newscasts, All

Networks

Cable News Prime Time

25-54 Prime Time

FNC – 454,000 viewersCNN – 121,000 viewers

MSNBC –261,000 viewersCNBC – 65,000 viewersHLN – 99,000 viewers

Source

What’s Driving the Decline?

What’s Driving the Decline?

1. Choice… too much choice

2. People have changed, TV has not

3. TV still makes a lot of money

4. Programmed content vs. on demand

5. Unions

6. Content relevance

7. Fear

1978/1985/1990/2010

The people who work in television news have

become the autoworkers of the information age.

It’s not just the news

Not everyone is suffering

Univision

• Last week, Univision out-delivered ABC, CBS, NBC or FOX 6 out of 7 nights among Adults 18-34 and on 3 out of 7 nights among Teens 12-17.

• In the second week of the 2010-11 Season, and for the second consecutive week Univision had the highest growth compared to ABC, CBS, NBC or FOX versus the same week last year in overall primetime among Adults 18-49 (+8%).

America the bilingual

• Nearly 45% of residents in the Los Angeles DMA claim Hispanic origin.

• In South Florida, Telemundo’s WSCV-Channel 51 saw high numbers with its "Noticiero 51” at 6PM and 11PM. In fact, it was the top-rated newscast among both English- and Spanish-language viewers.

• In the Dallas-Fort Worth market, Univision’s KUVN-Channel 23 was the No. 1 rated station in the entire market among adults 18-34, according to Nielsen.

Television vs. Video

Fewer people are watching television

but more people consume video

TV goes online

Viewers will get what they want regardless…

The next front: the living room

The OTHER next front: mobile

CONCLUSION

Bandwidth costs = lower

Storage costs = lower

Production costs = lower

VIDEO NOT TV IS THE FUTURE