Cinderella Story Content Strategy

CINDERELLA STORY CONTENT STRATEGY Overcoming the madness of content marketing created Without any strategy

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#iacq #contentmadness

THIS CINDERELLA PREFERS JORDANS OVER GLASS SLIPPERS

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If you don’t have time to do it right, when will you have time to do it over?

John Wooden

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WE DECIDED TO GIVE IT A SHOT

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WE WERE THE UNDERDOG

1 interactive infographic 2 full time team members (sort of) 4 days 16 teams on graphic 25 potential 1-4 seeded teams 700+ sources to contact 2,065,060 tweets last tourney 9,223,372,036,854,775,808 possible bracket combinations

No, not because of these stats

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CONTENT STRATEGY TAKEN INTO ACCOUNT IN RESEARCH FOR AND CREATION OF THE infoGRAPHIC

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we were up for the challenge @thatgirlmegan

And oh what a challenge it was…

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Pat Summitt

You don’t take a donkey to the Kentucky derby.

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Bobby Knight

Most people have the will to win, few have the will to prepare to win.

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BRING FANS ON BOARD FROM THE BEGINNING

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WHO WHAT WHERE WHEN HOW

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Who is your audience? Who influences them?

WHO WHAT WHERE WHEN HOW

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What does your audience like? What drives them to action?

WHO WHAT WHERE WHEN HOW

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Where does your audience gather on and offline?

WHO WHAT WHERE WHEN HOW

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When is the optimal time to reach your audience?

WHO WHAT WHERE WHEN HOW

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How can you entice your audience to participate?

Mike Krzyzewski

A basketball team is like the five fingers on your hand. If you can get them all together, you have a fist. That is how I want you to play.

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KNOW THE KEY PLAYERS • On your team • Influencers • Fans • PERSONAL

CONNECTIONS @thatgirlmegan

watch film and warm up

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PREPARE YOUR PLAYBOOK • Poise your players • Pre-release plan • Automate

additional content • Crisis plan

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Jim Boeheim

They won’t let you shoot it. But if they do, shoot it!

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SOMETIMES STARS ARISE FROM OBSCURITY

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SOMETIMES YOU JUST HAVE TO GO FOR IT

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All wasn’t lost with a last minute content strategy…

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But our one shining moment would have been sweeter had there been strategy from the start

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Thank You and Q&A @thatgirlmegan

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