Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2....

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Cihazdan BulutaEntegre Siber Güvenlik

Hakan Uzun | Country Manager Turkey

Protect

DetectCorrect

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The huge opportunity we have…

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Digitization…Huge opportunity and benefit

Businesses

“Digitalisation is about taking control of your customer-experience ecosystem by managing your entire business from your customers’ perspective and rethinking your legacy business model”

Digitization:

3 Trends we see…

1. Customer experience

Meeting their needsEase of business

2. Tech experienceaffordable

broadband and low-cost devices

3. Big Data analyticsextract the insights and provide new

experiences

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Huge opportunity and benefit…

Businesses Consumers

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Huge opportunity and benefit…

Businesses Consumers Employees

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PRIVATECLOUD

PUBLICCLOUD

HYBRIDCLOUD

Change in Access, speed and location…

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There’s also an opportunity for Hackers

Businesses Consumers Employees Hackers

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No free lunch!...

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TirelessRelentlessvs

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Flooded with Products

Multi-vector Multi-stage Threats

Lack of Talent

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Tirelessvs

Relentless Connecting

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Ask the right questions…

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Time

ResponseDetectionThreat

Is our security posture effective?

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vulnerability closed

attack identified

data breach

attack thwartedattack identified

vulnerability closedearly warning

Crisis Region

Staging Region

Impa

ct to

Bus

ines

s ($

)

Time

70% of incident response time is spent on

MTTK

Mean Time to Know

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Solutions to our Problems(there are many on the face of it!)

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Embracing automation

Open ecosystem-driven integration

Integrated Platform

Addressing the talent pipeline

Self-integration of proprietary systems

Best-in-Breed

Divided Perspectives On The Solution

Source: Penn Schoen Berland, 2016

Two prevailing schools of thought

Best-in-Breed

Integrated Platform

51%49%

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Resolve more threats faster with fewer solutions

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The Value of a Unified ArchitectureApplied integration, automation, and orchestration

Source: *Internal Benchmark testing applied to Advanced Malware cyber defense capability

of technology sprawl62% reduction 70%

of manual effortsreduction increase1000%+

in event handling capacity

65% automation

triage85% security tech on the endpoint

lessactionable intelligence indicators90% more

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True defensive advantage comes from working together

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McAfee’s Strategic Charter Integrated lifecycle approach

Cloud-Centric

Embrace the benefits of cloud securely

Open Ecosystem

Consolidate sprawl while supporting diversity

Integrated Systems

Automate and accelerate the threat defense lifecycle

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