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McAfee Confidential Cihazdan Buluta Entegre Siber Güvenlik Hakan Uzun | Country Manager Turkey Protect Detect Correct

Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

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Page 1: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

McAfee Confidential

Cihazdan BulutaEntegre Siber Güvenlik

Hakan Uzun | Country Manager Turkey

Protect

DetectCorrect

Page 2: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

The huge opportunity we have…

Page 3: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

Digitization…Huge opportunity and benefit

Businesses

“Digitalisation is about taking control of your customer-experience ecosystem by managing your entire business from your customers’ perspective and rethinking your legacy business model”

Digitization:

3 Trends we see…

1. Customer experience

Meeting their needsEase of business

2. Tech experienceaffordable

broadband and low-cost devices

3. Big Data analyticsextract the insights and provide new

experiences

Page 4: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

Huge opportunity and benefit…

Businesses Consumers

Page 5: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

Huge opportunity and benefit…

Businesses Consumers Employees

Page 6: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

PRIVATECLOUD

PUBLICCLOUD

HYBRIDCLOUD

Change in Access, speed and location…

Page 7: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

There’s also an opportunity for Hackers

Businesses Consumers Employees Hackers

Page 8: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

No free lunch!...

Page 9: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

TirelessRelentlessvs

Page 10: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

Flooded with Products

Multi-vector Multi-stage Threats

Lack of Talent

Page 11: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

Tirelessvs

Relentless Connecting

Page 12: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

Ask the right questions…

Page 13: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

Time

ResponseDetectionThreat

Is our security posture effective?

Page 14: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

vulnerability closed

attack identified

data breach

attack thwartedattack identified

vulnerability closedearly warning

Crisis Region

Staging Region

Impa

ct to

Bus

ines

s ($

)

Time

70% of incident response time is spent on

MTTK

Mean Time to Know

Page 15: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

Solutions to our Problems(there are many on the face of it!)

Page 16: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

Embracing automation

Open ecosystem-driven integration

Integrated Platform

Addressing the talent pipeline

Self-integration of proprietary systems

Best-in-Breed

Divided Perspectives On The Solution

Source: Penn Schoen Berland, 2016

Two prevailing schools of thought

Best-in-Breed

Integrated Platform

51%49%

16

Page 17: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

Resolve more threats faster with fewer solutions

Page 18: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

The Value of a Unified ArchitectureApplied integration, automation, and orchestration

Source: *Internal Benchmark testing applied to Advanced Malware cyber defense capability

of technology sprawl62% reduction 70%

of manual effortsreduction increase1000%+

in event handling capacity

65% automation

triage85% security tech on the endpoint

lessactionable intelligence indicators90% more

18

Page 19: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

True defensive advantage comes from working together

Page 20: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

McAfee’s Strategic Charter Integrated lifecycle approach

Cloud-Centric

Embrace the benefits of cloud securely

Open Ecosystem

Consolidate sprawl while supporting diversity

Integrated Systems

Automate and accelerate the threat defense lifecycle

20

Page 21: Cihazdan Buluta - Bilişim Zirvesi1. Customer experience Meeting their needs Ease of business . 2. Tech experience affordable broadband and low-cost devices. 3. Big Data analytics

MCAFEE CONFIDENTIALMcAfee Confidential

McAfee and the McAfee logo are trademarks or registered trademarks of McAfee LLC or its subsidiaries in the U.S. and/or other countries.Other names and brands may be claimed as the property of others. Copyright © 2017 McAfee LLC.