Charlie Richards

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Innovation in Research: The Case for the (sort of) Defence

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Innovation is not a dirty word

‘Thinking outside the box’ isn’t always particularly desirable*:

*c/o Scott Adams

But adaptation is essential to remain competitive in a service industry

‘Today, maybe I’ll bring one of the planes in to land on the

terminal roof…’

‘I’m bored of replacing the organs… Let’s put a carrot

in there’

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So what’s the case for adaptation?

…the wor ld has changed!

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Haven’t we adapted naturally?

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Haven’t we adapted naturally?

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Haven’t we adapted naturally?

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What’s the motivation for innovation in research?

The Philosophical Ideal?

What Client Stakeholders

Need?

What Respondent Stakeholders

Need?X

X

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We may be guilty of innovating in the wrong way

The Philosophical Ideal?

What Client Stakeholders

Need?

What Respondent Stakeholders

Need?

STEROIDS

GYM

EVOLUTION?

XX

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The verdict?

…research is a bit guilty

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The sentence?

• Innovate MORE!

• Innovate into AGILITY

• Innovate a new MINDSET

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