Chapter13

Chapter 13: COMPUTER-MEDIATED COMMUNICATION

Copyright © 2010, 2006 Pearson Education, Inc.

How would you interpret this message?

Call me.

Call me

CALL ME!!!Copyright © 2010, 2006 Pearson Education, Inc.

Digital Divide

Govindan, R., & Tangmunarunkit, H. (2002). USC/Information Sciences Institute

Case Study: The Digital Divide & AIDS in Africa

Shumate, M., & Dewitt, L. (2008). The North/South Divide in NGO hyperlink networks. Journal Of Computer-Mediated Communication, 13(2), 405-428. Image: Vanessa Vick/The New York Times/Redux

Mediated Communication Ethics

#1. CourtesyAm I treating others as I wish to be treated?

#2. ContextIs my message, tone, and format appropriate for this context?

#3. ClarityCan this message be interpreted in ways that I do not intend?

#4. CautionCan this message bring harm to myself or others?

#5. Capital Does this message respect the capital (property, privacy, reputation, etc.) of others?

#6. Ownership Am I willing to take ownership and responsibility for this message?

DeWitt, L. (2011). Virtual ethics: Establishing and Teaching an Ethical Code for Mediated Communication. Shanghai, People’s Republic of China: China Science and Technology Press.

Final Thoughts….