View
216
Download
1
Category
Tags:
Preview:
Citation preview
CAN YOUR IMAGE GET DRY CAN YOUR IMAGE GET DRY OUT OUT
OF THE WATER?OF THE WATER?
What companies think they know about crisis communications?
Media love crisis
Bad news always sell more
The bigger you are, the heavier you
fall
It will not happen to us
Slow decisions
Too much wondering what to do and missing the moment
Slow information processing
Too much time wasted to get
all the inside information vertically and missing the moment
Head in the sand
Fear of “adding fuel to the fire” and laying low
Who can react adequately?
Those who are QUICK
Who can be quick?
Those who have an ORGANIZATION for the crisis moment
Who is better defended?
Those who have an ESTABLISHEDand stableIMAGE
The calculation
Top management+PR+
Lawyers = ?
The calculation
The BP oil spill
The BP CEO
Daily Telegraph:"the most hated man in America“
BBC: public enemy No 1 in America
Hayward said the ecological effects will
be “very, very modest”
“The Gulf of Mexico is a very big ocean,
everything we put there is in tiny relation to the water volume”
Misleading statements
Inadequate reactions
Tony Hayward: I'd like my life back
BP spent 50 million dollars on TV ads
Obama: The money spent on ads should have been spent on supporting local businesses
Wrong public affairsRefusal to answer questions Refusal to answer questions put to him by a congressional sub-committee
He said he was not involved in decisions more than 20 times and responded "I don't know"
66 times
Unexpected vacation
PhotoshopBP manipulated photos showing how it fights the spill and confessed it
British, anti-USA or global?
Did not get out of the label “a British company”
≠
Political agenda
Sum up
Think for the crisis in advance to be able to
react
Take care of your image to be defended
Speak things you can do or affirm
Think of what is expected of you
Do not let emotions get in the way
PR and Lawyers
Prepare your crisis organization and action
plan
Train the speakers to deal with media and
public
Are your eyes and ears before, during and
after
Provide advice accustomed to the case
Act in coordination for your good
Recommended