Business Promotion On Delicious Kanika

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Business Promotion on Delicious

Presented By:

Kanika Malhotra kanika.malhotra@redalkemi.com

Tuesday July 28th, 2009

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Presentation Includes:1. About Delicious

2. What users can do on Delicious

3. What are Tags

4. Tag Hints

5. Reasons for using Delicious

6. How to store bookmarks on Delicious

7. How to keep bookmarks private

8. How to search for the link

9. How social bookmarking display results

10. How to promote business on Delicious

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About Delicious

• Delicious is a social bookmarking site where users can – Store Bookmarks– Share Bookmarks– Organize Bookmarks – Manage bookmarks

• A research conducted in April 2009 shows that Delicious have more than 5.3 million users and 150 million bookmarked URLs

• Delicious was founded in 2003 and acquired in 2005 by Yahoo!

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What can users do on Delicious

• Users can – tag bookmarks with keywords– view other users public bookmarks– keep private bookmarks– search for tagged bookmarks– see most-bookmarked sites– share bookmarks with other users

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What are Tags?

• one-word descriptors used to describe a bookmark

• can be renamed or deleted any time

• you can use as many tags as you like

• make easier to search for the information later

Tags

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Tag Hints

• Tag should be of one word, as space bar identifies another tag in Delicious

• Do not use comma

• Use underscore ( _ ) to combine words

For example – video_game, real_estate, cellphones

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Reasons for using Delicious

• It allows you to access your bookmarks from anywhere you have a web access

• You can continue to access your bookmarks even when your computer crashes or you get a new computer

• Easy to search your bookmarks by keywords and tags

• You can share your bookmarks / websites with your colleagues, peers etc.

• Subscribe to other users’ Delicious bookmarks

• Keep yourself updated with popular sites and tags

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How to store bookmarks on Delicious

• Step 1

Sign in to your Delicious account

Enter your user name & password

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How to store bookmarks on Delicious

• Step 2

Click on “Save a new bookmark” link, which is located on the right side

Click on “Save a new bookmark”

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How to store bookmarks on Delicious

• Step 3

Enter the URL of the site, which you want to save, and click on the “Next” button

Enter URL of the site, which you want to save

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How to store bookmarks on Delicious

• Step 4

Enter Title, Notes and Tags. Click on the “Save” button.

Enter Title, Notes & Tags

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How to keep bookmarks private

• By default, your bookmarks are visible to everyone

• To make it private -– Check “Do Not Share” before saving, when you

are bookmarking the site or the page

Check “Do Not Share”

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How to search for the link

• Step 1

Search for a topic by entering keyword(s) in the search box in the top right hand corner

1. Enter Keyword

2. Choose option

3. Click on the

“Search”

button

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How social bookmarking display results

Number of times people bookmarked it

Dark blue – More people tagged it

First time saved by

Clicking on number, shows who has stored it & their notes

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How to promote business on Delicious

• Submit carefully– Use relevant tags and add notes, as it will help

others find your story and bookmark it

• Use popular tags– Use tag cloud feature to find popular tags

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How to promote business on Delicious

• Concentrate on the content

– Create a resource that Delicious users are likely to bookmark

• Use “Add to Del.icio.us” link

– Make sure to use “Add to Del.icio.us” link at the end of your blog post, articles etc. as it will increase the chances of your post being bookmarked

• Choose title carefully

• Submit on sites like Digg, Mixx etc.

• Use Delicious button on your site

• Grow your network on Delicious

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Benefits of using Delicious

• Share your bookmarks with others

– give people the link to your public bookmarks. For example -

http://www.delicious.com/kanikamalhotra

– give people the link to the specific tag in your bookmarks. For example - http://www.delicious.com/kanikamalhotra/health

• Keep yourself updated

– you can keep yourself updated by checking Delicious hot list, which is displayed on the homepage

• Research

– researchers can keep track of all the articles, post etc. written on that topic and gather lots of information on it

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Benefits of using Delicious

• Subscribe to your favorite users & subjects

• Subscribe to the user– Go to the user's page and at the bottom, click on

“RSS Feed for these Bookmarks”

Click on “RSS Feed for these Bookmarks”

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Benefits of using Delicious

• Subscribe to the tag– click on “See all bookmarks tagged” at the top

left of the search results

Click on “See all bookmarks tagged”

Click on “RSS feed for these

Bookmarks”

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Benefits of using Delicious

• Build a network

• How to add other user(s) to your network– when you are on a user’s page, under the search

box at the top right, click “Add to Network”

Click on “Add to Network”

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Benefits of using Delicious

• How to search for a user– Click on “Go to a user” option– Type User name – Press Enter

Click on “Go to a user”

Type User name

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Happy Bookmarking!