Business Analysis & Value Streams · BABoK Knowledge Areas Figure 1.4.1: Relationships Between...

Business Analysis

& Value Streams

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Strategy Analysis& Value Chains

Bert Noorman

IIBA Meeting April 2018

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Collaboration & cooperation

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Agenda

� Strategy Analysis and Value Chains

� Example case (in small groups)

� Discussion and fights (big group)

� Famous last words

� Drinks

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BABoK Knowledge Areas

Figure 1.4.1:

RelationshipsBetweenKnowledgeAreas

7. Requirements

Analysis and

Design Definition

6. Strategy

Analysis

8. Solution

Evaluation

4. Elicitation and

Collaboration

5. Requirements

Life Cycle

Management

3. BA Planning

and Monitoring

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Strategy Analysis

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Uniform way-of-working …?

� Higher maturity and quality levels and faster

(don’t re-invent the wheel)

� Easier to cooperate and communicate

(teams, stakeholders)

� Individuals exchangeable

� Facilitate collective learning

� Allows re-use of models

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Current State and Future State models

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Value chains vs processes

process

process

process

process

process

process

process

process

process

process

process

process

process

process

process

process

process

process

bedrijf

sales

marketing

purchase

delivery

billing

support

ENTERPRISE

1

0

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Collaboration between parties

throughbusinessprocesses

throughinformationexchange

1 2

between

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Example of Value Chain

customer sales delivery billing

Buy phone and subscription

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Example of Value Chain

customer

delivery

billing

sales

order

Business ValueBusiness ServiceBusiness Process

Where?

What?

Who?

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State model = “essential model”

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Different companies

dealer

importer manufacturer

“RDW”

customer

customers

etc.

cars+ orders

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From Products & Services to Operations

Direction

Products and Services,

Markets and customers

People and

roles / jobs

Operational

processes

Means

(especially IT)

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Business Essence

Direction

Products and Services,

Markets and customers

People and

roles / jobs

Operational

processes

Means

(especially IT)

Enterprise Model

Business

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Value Stream Patterns

customers products{ orders }

klant ……

Value chains

Information Needs

Contracts

Activities

Customer support

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Agenda

� Strategy Analysis and Value Chains

� Example case (in small groups)

� Discussion and fights (big group)

� Famous last words

� Drinks

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Business Analysis &Value Chains

Current State en Future State modellen

Simple example for discussion

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Example: Non-life Insurances

Sogeti PowerPoint Referentie 2014

Product / Service:indemnity insurance for consumers and businesses

Sign up for insurance

Handle Claiminsurancepolicies

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Agenda

� Strategy Analysis and Value Chains

� Example case (in small groups)

� Discussion and fights (big group)

� Famous last words

� Drinks

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Discussion topics (1,2,3,4)

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Contract- Sign up- Change- Sign out

Usage- Claim

handling

Contact- Customer

services

Customers- Consumers- Business

“Relation”- Insurance

policies

Products- Different

Insurances

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Discussion topics (5,6)

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Discussion topics (7,8)

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New Product / Service:car insurance for consumers

Usage- Claim

handling

Contact- Customer

services

Contract- Sign up- Change- Sign out

“broker” InsurerCustomer

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Discussion topics (9,10,11)

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(Meta-)Data•Owner•Content (functional)………

•Retention period•……

Policy- Policyholder ref- Insured persons ref- Product ref- Product choices- Policy start date- Policy end date- ………

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Discussion topics (12)

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Payments

paymentsdue

shopCustomer shop supplier

Stockpattern

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Discussion topics (13,14)

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Sales

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Discussion topics (15)

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Where?

What?

Who?

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Agenda

� Strategy Analysis and Value Chains

� Example case (in small groups)

� Discussion and fights (big group)

� Famous last words

� Drinks

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Key elements of a Current State model

� Essential model vs operational model

� Individual value chains vs overall enterprise model

� Integration of business processesand business information needs

� Focus on accountabilities (vsresponsabilities) and ownership

� Business services as a framework for IT-services

� Customer is the starting point (primary & secundary)

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3 additional remarks

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Primary � secundairy value chains

Business processes � contributing parties & information needs

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Example: health insurer

Sign-up forInsurance

Customers/ insured

Lettertemplates

Otherchains

Customerservice

Sign-out,Modify …?

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Conclusion …?

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