BTE - Lecture 00 - Course Introduction

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MUM4309

Business Technology and E-commerce

Career Background Consulting Experience

Web Development Operational Consulting Political Consulting

Corporate Experience

Senior Purchasing Analyst Senior Operations Analyst Marketing Representative Marketing Intern

Educational Background

B.A. - Management University of South Florida

M.B.A. – Marketing & Supply Chain Mgmt. Florida State University

Welcome Video: YouTube

Contact Information

Course Email bte@fullsail.com

Alt. Email rrazabdouski@fullsail.com

Phone 407.673.5300 x8374

AIM ChaseRaz

Skype chase.razabdouski

Facebook ChaseRaz

Twitter ChaseRaz

Website http://www.chaseraz.com

Xbox, Steam, Origin PDChase83

Business Technology and E-commerce

This course will focus on…

Your career

Your business

Your website or application

Your inner “nerd”

I will get to know you better

throughout the month by…

Participating in activities

Discussing topics with you

Reviewing your assignments

Join the BTE Facebook Group …and “Like” my page.

BTE group http://www.facebook.com/groups/fs.bte

Important technology news Ask questions after graduation Networking with other students

ChaseRaz page http://www.facebook.com/iamchaseraz

Technology related content Journalistic business insight Stay in touch

Business Technology and E-commerce

Business Technology Course Introduction Mobile computing Cloud computing

Business Intelligence Data and Information Analytics BI Applications

Monetization Revenue models E-commerce Third party tools

Emerging Technology Adoption (and Disruptiveness) Emerging Technologies

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Assignments - 60% (15%) Introduction to Technology (15%) Web Conglomerate (15%) Social Media Consulting (15%) Emerging Technology

Class Participation - 30% (15%) Discussion (15%) Activities

GPS - 10%

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Late work is generally not accepted within the Music and Entertainment Business programs.

Requests for extensions must be requested at least 12 hours of the due-date.

Submitting an extension request does not guarantee that an extension will be issued by the instructor.

Extensions will be given in the event of emergency situations that are properly documented.

Read more about the EB and MB late policies at http://bit.ly/latepolicy.

1 Day Late 10 points deducted

2 Days Late 25 points deduction

3 Days Late 50 points deducted

4+ Days Late No points attainable

Late work that is accepted will have points deducted according to the following scale:

To turn in approved, or emergency, late work, use the BTE Dropbox account. http://www.dropbox.com User: bte@fullsail.com Pass: turnin! Upload your file

Email bte@fullsail.com to inform your instructor

that an assignment has been uploaded.

Be sure to include any emergency documentation to the email, if necessary.

Note: Only campus students are authorized to turn in normal on-time work via Dropbox. Online students must use the FSO platform.

Have electronics charged and ready to go.

Bring chargers, just in case power runs low.

Multi-tasking in class.

25% Time

I’m not looking at your screen…

…except for amusement.

Don’t be late. Tardy Absent

Food and Drink Drinks must have a lid No meals in class Quiet snacks are okay

No headphones or earbuds during lecture, discussion, or team activities. All other times are okay. Keep the volume reasonable.

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Business Technology and E-commerce

Topics will be deviated from frequently.

Tangents may become nested (one

inside another, inside another, etc.).

Tangents are welcomed from

everybody. Those who take tangents get the

most from this class.

If I go on a tangent, or a string of tangents, believe me… it has a purpose even if you’re convinced there isn’t.

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Click for video on YouTube

Business Technology and E-commerce

You will see slides like this that represent our in-class business simulation.

Many of our activities and assignments are based on the back-story of The DyscFunctional Group.

You begin with the company as an Intern. Knowing the company’s name and back story is pretty vital.

Let’s start with the name! DyscFunctional… not Dyscfunctional, not Disk Functional, not DiscFunctional, or any other permutation.

Digital Properties Website Mobile Application Cloud Application Television Application

Blu-ray player

Game consoles Web Radio Stream IPTV Stream

Background Founded in the early 1990s as DyscFunctional Records, a small

independent label for hard rock, metal, and grunge music.

Only offered CD releases even while cassette tapes were the predominant medium.

Sales declined as early as the late 1990s as the momentum shifted

even more in the favor of rap and hip hop. By the 2000s the company was showing signs of decline.

Based on the company’s early adoption philosophy (grunge genre, CD technology), the owners decided around 2010 to “pivot” and become a multimedia conglomerate with a new name.

Business Technology and E-commerce