Nurfilzah Mastura Bte. FoadNur Ashiqin Bte. Suhaimi

Valerie Priya

Guided by: Harjit Kaur, Eunice Lum (XPR) and Abigail Ng (XPR)

Summary of May activitiesFor the month of 16th April to 1st June 2013, C&W XPR as well as Republic Polytechnic (RP) directed its focus of PR and social media strategies on the following:

Habitat for Humanity Bare Your Sole event

Both PR and social media synced activities around the Habitat for Humanity Bare Your Sole event. The team secured media attendance for the event and helped to facilitate any media-related activities. On the social media portion, our team played a pro-active role in updating the Facebook page with light and fun content to constantly engage and interest audience. The number of average likes for each post is 15 and we have attended to 8 enquiries pertaining to the event. We also included a variety of posts including Bare Your Sole’s Facebook contest which attracted 7 outstanding participants from Republic Polytechnic.

The social media team managed to attract as many as 5,000 participants to participate in the event on the 1st June 2013. We managed to direct personal message regarding directions to the event venue and also registration enquiries. Fans have also left heartwarming feedbacks on our Facebook page regarding the success of the event.

PROMOTIONAL POSTS

COUNTDOWN POSTS

LIFESTYLE POSTS

These posts include registration links to BYS event, prompting fans to sign up or get more information about the run.

Countdown updates are posted on the page to remind fans the number of days prior to the event.

These posts are friendly and fun tips/articles about anything related to promote activity on the page.

VIDEO POSTS

FANS SUBMISSION

TOURNAMENT PHOTOS

Video posts are updated on the page to allow fans to have a look of the “behind-the-scenes” footage. These posts helped generate awareness and encourage activity on the page.

During the period of the FB contest, we posted up fans submission photos to encourage others to join in the contest. It was well received by many as it was one of our popular posts.

A day before the actual event, BYS celebrated with the big

stars and we posted up updates to show support.

Popular Posts

1. Highest Reach Post

2. Highest Engagement Post

3. Most Viral Post

Promotional post targeting family bonding time.

X-League Barefoot Football Tournament where celebrities and XPR staff got together to build rapport with one another before the event

A post to commence the start of the race on the event day itself.

Analysing Popular Posts1. Highest Reach Post

Type of post: Promotional PostsNo. of Likes: 14 No. of Shares: 3No. of people who saw this post: 4,438

Analysing Popular Posts

Type of post: Pre-Event PostsNo. of Likes: 8 No. of Shares: 0No. of people who saw this post: -

2. Highest Engagement Posts

Analysing Popular Posts

Type of post: Live UpdatesNo. of Likes: 22No. of Shares: 1No. of people who saw this post: 1,055

3. Most Viral Posts

Page demographics

Key target markets amounting to 6,373 Singaporean fans, which is the highest cohort of the page total audience. The total outreach for the previous month is 18, 282 for the Singaporean fans.

Core audience of equal percentage of 18-34 year olds summed up to 61.8% of total FB fans.

Image from a fan

Bare Your Sole’s fan made a collage of the picture she had taken and sent it to us on our Facebook page!

Pictures on event day

Excited faces: Participants preparing for the race at the starting line

Highlight of the day: Entertainment provided specially for Bare Your Sole’s participants

Media coverage

Media coverage by Straits Time on Bare Your Sole Barefoot walk 2013 on 2nd June 2013