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Bryan Herta Autosports -- Barracuda Racing IndyCar Team. Social@Scale. Social Media Needs. Grow a stagnant social media community Bring awareness to the BHA brand Provide Value to Sponsors with BHA’s Social Media base. Requirements. Grow Social Media Community(s) - PowerPoint PPT Presentation
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Bryan Herta Autosports-- Barracuda Racing IndyCar Team
Social@Scale
Social Media Needs Grow a stagnant social media community Bring awareness to the BHA brand Provide Value to Sponsors with BHA’s
Social Media base
Requirements
Grow Social Media Community(s) Identify IRL Fans & Advocates Provide a Social Media Fan Base that
Sponsors Can See as Value for their Sponsorship Dollars
Sprinklr: Social eXperience Management Oversee all social media activity Ability to Monitor Ability to Engage Ability to Manage
Sprinklr Tools:Listening Insights
Discover & Analyze Fan Sentiment Around BHA Team & Drivers
Listen for Mentions & Conversations about BHA Team Sponsors
Develop strategies to Interact with Influencers that can Affect Sponsors
Sprinklr research:
Sprinklr conducted market research around the Indy 500 and Coca Cola 600 over Memorial Day weekend.
Sprinklr Tools:Listening Insights
Discover trends & conversations related to the business
Sprinklr Tools:Listening Insights
Sprinklr Tools:Social MediaCommand Center
Actionable Insights
that Go Anywhere, and Everywhere Ability for Team Members to Manage
Workflows Gives BHA a Central Location to Interact
with Fan Base
Sprinklr Providesa Helping Push
Get Deep Audience Insights Real-Time Listening, Measurement
and Response Provides Corporate Infrastructure
for Social Media Management
Results with Sprinklr
Reinvigorate Stagnant Social Media Community
Grow Awareness Around BHA Brand
Provide a qualified and targeted audience to Sponsors
What our customers are saying
Sprinklr Recap
NEED: Grow loyal social media fan base
WHY: Meet needs of sponsors with large Race Team social media footprint
HOW-TO: Sprinklr gives that helpful push with Social eXperience Management
RESULTS: Helps grow a large, loyal social media community that will
A) be brand advocates for the Race TeamB) a large number of potential eyes that have specific likes and
preferences that are marketable to sponsorsC) develop segmented, very targetable list of potential customers as
return collateral for sponsors.
Questions?
sharvey@sprinklr.com
864-735-8505
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