Embed Size (px)
DESCRIPTION
Bryan Herta Autosports -- Barracuda Racing IndyCar Team. Social@Scale. Social Media Needs. Grow a stagnant social media community Bring awareness to the BHA brand Provide Value to Sponsors with BHA’s Social Media base. Requirements. Grow Social Media Community(s) - PowerPoint PPT Presentation
Citation preview
Bryan Herta Autosports-- Barracuda Racing IndyCar Team
Social@Scale
Social Media Needs Grow a stagnant social media community Bring awareness to the BHA brand Provide Value to Sponsors with BHA’s
Social Media base
Requirements
Grow Social Media Community(s) Identify IRL Fans & Advocates Provide a Social Media Fan Base that
Sponsors Can See as Value for their Sponsorship Dollars
Sprinklr: Social eXperience Management Oversee all social media activity Ability to Monitor Ability to Engage Ability to Manage
Sprinklr Tools:Listening Insights
Discover & Analyze Fan Sentiment Around BHA Team & Drivers
Listen for Mentions & Conversations about BHA Team Sponsors
Develop strategies to Interact with Influencers that can Affect Sponsors
Sprinklr research:
Sprinklr conducted market research around the Indy 500 and Coca Cola 600 over Memorial Day weekend.
Sprinklr Tools:Listening Insights
Discover trends & conversations related to the business
Sprinklr Tools:Listening Insights
Sprinklr Tools:Social MediaCommand Center
Actionable Insights
that Go Anywhere, and Everywhere Ability for Team Members to Manage
Workflows Gives BHA a Central Location to Interact
with Fan Base
Sprinklr Providesa Helping Push
Get Deep Audience Insights Real-Time Listening, Measurement
and Response Provides Corporate Infrastructure
for Social Media Management
Results with Sprinklr
Reinvigorate Stagnant Social Media Community
Grow Awareness Around BHA Brand
Provide a qualified and targeted audience to Sponsors
What our customers are saying
Sprinklr Recap
NEED: Grow loyal social media fan base
WHY: Meet needs of sponsors with large Race Team social media footprint
HOW-TO: Sprinklr gives that helpful push with Social eXperience Management
RESULTS: Helps grow a large, loyal social media community that will
A) be brand advocates for the Race TeamB) a large number of potential eyes that have specific likes and
preferences that are marketable to sponsorsC) develop segmented, very targetable list of potential customers as
return collateral for sponsors.
