Bringing NFC to Market€¦ · NFC Core Applications. 3. NFC Connect NFC Transactions • Set up...

March 12, 2010

Bringing NFC to Market

Koichi TagawaSony Corporation

Chairman, NFC Forum

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What is NFC?

NFC Core Applications

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NFC Connect

NFC Transactions

• Set up wireless home office connections

• Access buildings and events

• Touch your camera to a printer to print

• Read smart posters• Share business cards

• Pay for goods and services

• Buy transit tickets, and access trains, planes, etc.

Data transfer between devices

NFC Access

Access info on-the-move

Battery-less tags

Mobile Payment and Ticketing

Secure applications in combination with Smart Card Technology

Payment and Ticketing with Mobile have Led the Way

• Easy to build on existing contactless infrastructure

• Mobile devices are becoming personal devices and easy for the consumer to use and understand

• Players are in place• Business case issues

being worked out

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NFC Is Not Just Mobile

• Early applications have exploited the convenience of today’s mobile phone

• But NFC brings value to many other electronics as well

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Example: Consumer Electronics

• Pairing NFC Devices– Home computer components– In-car devices– Home entertainment systems– Headsets and handsets– Cameras and printers / digital frames

• Connectivity– Quick and secure WLAN set-up– Fast data transfer– Audio handover

• Information Gathering– Read product history from smart tag to NFC phone

• Asset Management– Use NFC phones to read smart tags per product for

inventory control

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New Business Opportunities

Target Verticals that can benefit from NFC Financial services

Transportation

Retail

Health Care

Automotive

Travel and Entertainment

Consumer Electronics

…and many more!7

Exciting Applications: NFC Forum Competition Winners

Commercial Track• 1st place: Interactive Research & Development of Pakistan; Interactive

Alerts for Childhood Pneumonia

– real-time patient tracking and referral system for use in low-resource settings

• 2nd place: Servtag GmbH of Germany; friendticker.com

– users share their actual locations with friends by touching Friendticker NFC stickers in restaurants and bars

Research Track• 1st place: VTT Technical Research Centre of Finland: Hot in the City

– mobile social media service that uses NFC-enabled mobile phones as a friend connection platform

• 2nd place: University of Ljubljana (Slovenia); Touch to Communicate– consumer who has difficulty communicating can manage phone calls with a

simple touch between a mobile device and passive electronic tags

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NFC Forum

• Established in late 2004• Philips, Nokia, and Sony were founding

members• Steady growth each year

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Now 140 members from all areasof NFC ecosystem

Members

SPONSOR MEMBERS

PRINCIPAL MEMBERS

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Members

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ASSOCIATE MEMBERS NON-PROFIT MEMBERS

IMPLEMENTER MEMBERS

Our Vision

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The vision of the NFC Forum is to enable users to access content and services in an intuitive way, leading to...

a world of secure universal commerce and connectivity

in which consumers can access and pay for physical

and digital services

anywhere, at any time, using any device

Activity Overview

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StandardizationBody

Application

R/WDevice Tag & Card Mobile PC & CE

Payment Transport Handover SmartPoster

IDAuth.

NFC Forum

Tag & CardNFC Forum

RWNFC Forum NFC Forum NFC Forum

• Release of NFC Forum Specs• Compliance Program coming in `10

• Target Mark Deployment Program

• Liaison agreements in progress

ETSI/SCPGSMA

SmartCard

Alliance

MobeyForum

andmore!

EMVCo

Getting to Market

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Core SpecsQ1 2010

ComplianceQ3 2010

EcosystemOngoing

We Are Well into the Journey

Phase OneDefine and Stabilize Technology

Phase ThreeRefine TechnologyExpand Ecosystem

Promote End User Usage

Phase TwoSupport Interoperability

Enhance Technology Support Ecosystem

2007 2008 20112010 2012/1315

Plans for 2010 and Beyond

• Step #1: Complete the core specifications in 2010, then maintain and enhance them– Enable non-secure applications beyond payment and

transport, address NFC in consumer electronics

• Step #2 Certification Program launch scheduled for late 2010, program will be expanded in 2011

• Step #3 Build the ecosystem working with industry groups– Develop use cases, best practices, etc.

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Step #1: Stable Specfications

• The Forum has finalized 12 specifications, with 2 candidate specifications pending.

• These will enable a basic level of interoperability.

• Members are already using them in over 100 projects around the world.

Core SpecsQ1 2010

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14 Specifications Published as of February 2010

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NFC Forum Technology Architecture

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Digital Protocol Specification

NFC Activities Specifications

Logical Link Control Protocol

Specification(LLCP)

SNEPProtocolBindings

NFC ForumType 1,2,3,4 Tag

Operation Specifications

NDEF RTD

Analogue Specifications

Reference Applications

NFC Forum Technology Architecture

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Step #2: Certification Program

• The Forum’s priority for 2010 is to introduce a Certification Program with testing tools, a certification mark, and mechanisms to establish product and service interoperability.

• This will enable vendors to build global products.

Core SpecsQ1 2010

ComplianceQ3 2010

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NFC Forum Compliance Program Objectives

• Develop a means of establishing compliance and interoperability with the Forum’s published open standards

• Develop a product certification programwith a consumer-recognizable trademark guaranteeing the NFC-brand promise of compliance and interoperability

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Certification Process Overview

Validation Third party

Test toolVendor

CertificationTest Lab

Certification Applicant

NFC Forum

Test tool approval

Tool Sales

Test results report

Certification approval

Certification Administrator

Validation Request Test Tool Submission

Validation Results

Initi

al R

egis

tratio

n

Cer

tific

atio

n R

eque

stProduct submission

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In-House Lab is a part of privileges for Sponsor or Principal members

Step #3: Build the Ecosystem

• The Forum announced liaisons with GSMA, Mobey Forum, ETSI, Smart Card Alliance, EMVCo; more coming.– Liaisons are key to building out the ecosystem and ensuring

interoperability.• The Forum introduced a new Implementer level of

membership to attract business interests and vertical market players.– Participation in all marketing activities– Low cost entry

Core SpecsQ1 2010

ComplianceQ3 2010

EcosystemOngoing

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Go Public

For use in smart posters.Free license at

www.nfc-forum.org/N-Mark

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Major (Public) NFC Projects Globally

Over 100 NFC projects, trials, and commercial deployments worldwide have shown positive feedback from consumers regarding ease of use.

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The NFC Ecosystem is Broad and Complex

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The NFC Forum Is Working to Build the NFC Ecosystem

• New marketing alliances are driving targeted programs, such as Spotlight events for verticals

• Co-sponsoring an educational seminar in Shanghai in March

• Database on our website describing projects around the world should be announced this spring

• The annual NFC Forum Global Competition is underway

• Transport White Paper finalized early this year• Various webcasts scheduled throughout the year

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Join Us!

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http://www.nfc-forum.orgQuestions?

info@nfc-forum.org

NFC Forum Technology Update

Jonathan MainMasterCard Worldwide

Chairman, Technical Committee

Contactless Technology Congress

March 2010

Agenda

• Brief review of use cases• Relationship to other standards• Architecture overview• Status of NFC Forum technical work

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NFC Has Multiple Uses

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Global Wireless Market Space

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Relationship to Other Global Standards

• Proximity and Vicinity Standards– ISO/IEC 14443 - Proximity

• Included as a base standard in Digital Protocol and Analogue specifications

– ISO/IEC 18092 – NFCIP-1• Included as a base standard in Digital

Protocol and Analogue specifications– ISO/IEC 15693 – Vicinity

• Out of scope of NFC Forum work

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NFC Forum Technology Architecture

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Defines the radio frequency characteristics of an NFC Forum device, e.g., shape and strength of RF fields.

Determines the operating range of devices.

Analogue Specifications

NFC Forum Technology Architecture

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Analogue Specifications

Digital Protocol Specification

Implementation specification for digital aspects of ISO/IEC 18092 and ISO/IEC 14443.

Defines the building blocks for communication.

NFC Forum Technology Architecture

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Digital Protocol Specification

NFC Activities Specification

Defines the activities required to set up communication in an interoperable manner, based on the building blocks of the digital

protocol specification, e.g., polling cycles, when to perform collision detection.

Analogue Specifications

NFC Forum Technology Architecture

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Digital Protocol Specification

NFC Activities Specifications

Message coding format used by NFC reference applications.

Allows multiple NDEF messages.

Allows messages to be divided into chunks.

Analogue Specifications

NFC Data exchangeFormat (NDEF)

NFC Forum Technology Architecture

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Digital Protocol Specification

NFC Activities Specifications

Defines how to construct records in NDEF messages.Records may contain other records.

Each record has a type, indicating what it contains.Record types are extensible – they may be defined by NFC Forum specifications (reference applications) or by other

bodies (using domain name).

Analogue Specifications

Record Type Definition(RTD)

NDEF

NFC Forum Technology Architecture

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Digital Protocol Specification

NFC Activities Specifications

Logical Link Control Protocol

Specification(LLCP)

SNEPProtocolBindings

NFC ForumType 1,2,3,4 Tag

Operation Specifications

NDEF RTD

Analogue Specifications

Reference Applications

NFC Forum Technology Architecture

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Released Specifications

• Protocol Specifications– Logical Link Control Protocol (LLCP) Technical Specification

• Data Exchange– NFC Data Exchange Format (NDEF) Technical Specification

• Record Types– NFC Record Type Definition (RTD) Technical Specification– NFC Text RTD Technical Specification– NFC URI RTD Technical Specification– NFC Smart Poster RTD Technical Specification– NFC Generic Control RTD Technical Specification

• Reference Applications– NFC Forum Connection Handover Technical Specification

• Tag Types– NFC Forum Types 1, 2, 3 & 4 Tag Operation Specifications

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Available free on our website: http://www.nfc-forum.org/specs/

Candidate Specifications

• Protocol– Digital Protocol Candidate Technical

Specification– Signature Record Type Definition Technical

Specification

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Also available free on our website: http://www.nfc-forum.org/specs/

Eleven Release Specifications Published to Date

Specification Purpose• NFC Data Exchange Format

(NDEF)

• Generic Control RTD• NFC Record Type Definition (RTD

• Text RTD• Uniform Resource Identifier (URI)

RTD• Smart Poster RTD

• Connection Handover

• NFC Tag Types 1-4 Operation

• LLCP

• Common data format for devices and tags

• Way to request an action• Standard record types used in messages

between devices/tags• For records containing plain text• For records that refer to an Internet

resource• For posters with tags with text, audio or

other data

• How to establish a connection with other wireless technologies

• Defines R/W operation for NFC tags

• OSI layer-2 protocol to support peer-to-peer communication between two NFC-enabled devices

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Two Candidate SpecificationsPublished to Date

Specification Purpose

• Digital Protocol

•

• Signature RTD

•Digital interface and transmission protocol for all Peer-to-Peer, Reader/Writer & Card Emulation modes. Harmonizes and provides an implementation specification on top of relevant parts of ISO/IEC 18092, ISO/IEC 14443 and JIS(X) 6319-4

• Defines how a digital signature may be added to a NDEF message for integrity and authenticity.

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Specification Work in Progress

• Specifications in progress– Digital Protocol (full release)– NFC Activity Specification– Signature RTD (full release)– Simple NDEF Exchange Protocol (SNEP)– NFC Controller Interface (NCI)– RF Analogue Specification

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Check for updates on our website at: http://www.nfc-forum.org/specs/spec_dashboard/

Long-Term Plans

• Maintain and enhance the core specifications– Specific areas of work will enable interoperable non-secure

applications beyond payment and transport, as well as address the needs of NFC in consumer electronics

• Build frameworks to encourage specific implementations such as transport or retail – Including applicable specifications, use cases, best

practices, “cookbooks,” etc. – Address multi-application scenarios and uses for non-

mobile devices

• Work with other wireless industry groups and complementary organizations to maintain and take advantage of new developments.

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NFC Forum Certification Program

Overview

Matt RonningCompliance Committee Co-Chair, NFC Forum

Contactless Technology Congress

March 2010

NFC Forum Compliance Program Objectives

• Develop a means of establishing compliance and interoperability with the Forum’s published open standards

• Develop a product certification programwith a consumer-recognizable trademark guaranteeing the NFC-brand promise of compliance and interoperability

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Questions to Answer

• To meet these objectives, the Compliance Committee had to answer the following questions:1. What does a device have to do in order to be

certified?2. What needs to be certified, how will it be

certified, and how do we track devices through the process?

3. How and what do we have to test (or not test) for conformance and interoperability?

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Status of Compliance Work

• Over 100 representatives of 30 member companies within the Forum have worked for the past 2-3 years on:– Defining minimum levels of interoperability– Developing a certification program– Defining and developing test procedures,

tools, and test laboratory relationships• “First Wave Certification Program” should

be ready in late 2010

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Types of Testing

Stimulus

Responses

Interoperability Test Bed

NFC Forum is focusing on Conformance Testing

Conformance Testing

Interoperability Testing

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Certification Process Overview

Validation Third party

Test toolVendor

CertificationTest Lab

Certification Applicant

NFC ForumTest tool approval

Tool Sales

Test results report

Certification approval

Certification Administrator

Validation Request Test Tool Submission

Validation Results

Initi

al R

egis

tratio

n

Cer

tific

atio

n R

eque

stProduct submission

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First Wave Certification:Conformance Testing

• Applicant for First Wave Certification must: 1. “Self Confirm” Device is compliant to certain existing

NFC Forum Specifications, which may or may not have Test Cases available, including but not limited to:• Digital Protocol• Activities• Tag Operation• Others?

2. Submit Device for Certification Test• Conformance Test using NFC Forum-Approved

test tool• Conformance Test coverage will be different than Step 1,

and will include Tag Operation, Digital Protocol, and Activity Specifications

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First Wave Certification: Interoperability Testing

• The NFC Forum also strongly recommends some Interoperability Testing– NFC Forum will define and support an

interoperability test event (“Plugfest”) by using a “Test Bed” to decrease chances of interoperability issues.

– Interoperability testing by the applicant is not required at this point in First Wave Certification. However, it is strongly recommended (and could become mandatory).

– Certification will not be denied based on the results of interoperability testing.

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Target Schedule

2009 2010 2011

Digital ProtocolActivity

Tag Operation

Digital ProtocolActivity

Tag OperationLLCP (Peer-to Peer)

RF Analog1st Certification Wave

2nd Certification Wave(Advanced Certification)

PlugFest PlugFest PlugFest

Certification

Plugfest

2012

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PlugFest PlugFest

Ongoing Activities

• NFC Forum Device Requirements document that defines minimum levels of interoperability for certification

• Traceability Matrix to enable implementers to map requirements in the HLCR document to technical specifications

• Certification administration– Selected The Open Group as Administrator– Policy/procedures almost complete– Development and implementation underway

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Ongoing Activities (2)

• Developing partnerships with test equipment manufacturers– Integri and AT4 Wireless selected to

collaborate with the NFC Forum• Creating Requirements Catalogs, Test

Purposes, and Test Cases (1800+ to date)• Prioritizing, selecting, and completing test

cases for First Wave Certification• Selected LGAI/Applus+ Test Tool

Validation House• Drafting RF testing requirements

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Long-term Plans

• Escalate Plugfest activities • Update specifications, test cases, and tools • Introduce the 2nd wave of the certification

program in 2011• Pursue consolidating testing activities with

other groups – Learn from other standards bodies

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Get Going!

• As a developer who is interested in getting your product certified, your first step should be to join the NFC Forum.

• Good next steps would include:– Review the NFC Forum Device Requirements

Document– Review the NFC Forum Certification Policy

Document– Participate in Testing WG activities finalizing

Test Cases and Test Application SW– Work with Test Tool Vendors (i.e., provide a

sample, familiarize yourself with tools, etc.)60

NFC in the Market

Julia CharnockInnovision R&T

Chairman, Marketing Communications Working Group

Contactless Technology CongressMarch 2010

Example: Health Care / Social Benefits

• Payment– Pay with NFC phones at contactless POS

• Information Gathering– Use NFC phones to read patient history

from smart card or phone-to-phone• Access

– Ensure secure hospital area access for personnel with NFC phone and contactless reader

• Asset Management– Use NFC phones to read smart tags on

prescriptions to track inventory• Reporting

– Use NFC phones to track patient visits– Record activities performed by health care

workers with NFC devices and smart tags

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Example: Airlines

• Ticketing– Download tickets to NFC phone

• Payment– NFC phones to pay for airport purchases– NFC phones to pay for in-flight services

• Loyalty– Store frequent flyer mileage number and check

balance on NFC phone– Redeem miles at the gate for upgrades

• Access– Store boarding pass on NFC phone and tap to

enter gate• Information Gathering

– Special offers for premium passengers transferred from smart poster to NFC phone

– Schedules downloaded from smart posters / URLs to NFC phone

• Asset Management– Baggage tracking– Luggage ID tags 63

Example: Retail

• Payment– Pay with NFC phones at contactless POS– Add and use a prepaid gift card in an NFC phone

• Loyalty / Couponing– Add or redeem points with NFC POS and NFC phone– Download coupons from smart poster to NFC phone– P2P - transfer coupon to friend, recommend products– Redeem / send coupons between NFC phone and POS

• Information Gathering– Read product history / warnings from tag to NFC phone– Touch tags to collect shopping list– Touch a tag and opt-in to get SMS store or mall offers

(tracks customer entry as well)• Asset Management

– Use NFC phones to read smart tags per product• More…

– Collect deposit from bottle recycling machine– Activate electronic devices after purchase

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Example: Public Sector

• Payment– Pay with NFC phones at contactless POS– Store vouchers – Pay for parking

• Information Gathering– Download benefits phone numbers from smart

posters to NFC phone– Record parking stall in NFC phone

• Access– Secure building access with NFC phone and

contactless reader– Access to parking stalls

• Phone as ID Card– Physical and logical log on– Replaces passport

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Example: Automotive

• Payment– Use NFC phones with contactless car reader to buy

music/video content• Access

– Store electronic keys on NFC phones; use to open car with contactless reader

• Information– Access car service information (km driven, tire

pressure, remaining fuel, service appointments, etc.) – Personalize vehicle (seat position, favorite radio station,

heating/cooling…) • Loyalty

– Bonus / loyalty programs from car dealer or service stations

• Asset Management– Use NFC phones to read smart tags per part

• More…– Use with GPS for route planning– Bluetooth coupling with car phone / radio

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Example: Travel and Entertainment

• Payment– Use NFC phones to pay with contactless POS within venues

• Loyalty– Add or redeem points with NFC POS and NFC phone

• Ticketing – Store theater / attraction / event tickets on NFC phone– Collect tickets using NFC phone

• Access– Redeem tickets to enter venue using NFC phone and

contactless reader– Hotel check-in– Order food with “tagged” menu/ read food ingredients, wine

detail

• Information Gathering– Read smart posters to NFC phone with information such as:

• Movie / show schedules• Upcoming movie trailers• Tourism information (historical background, maps, etc)• Favorite sports team updates

– Read smart billboards to customize traveler experience 67

Example: Business

• Payment– Store and access vouchers– Make cafeteria / vending purchases

• Access– Create secure building access– Perform secure PC log-in– Report work time– Track conference / meeting

attendance

• More…– Exchange electronic business cards

in a quick and simple way

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The Forum is Reaching Out

• New marketing alliances are driving targeted programs such as Spotlight events for verticals

• New Implementer level of membership is giving business requirements and sharing lessons learned from real world implementations

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Upcoming Marketing Programs

• Database describing projects around the world• The annual NFC Forum Global Competition for developers• Transport White Paper• Other white papers and “cookbooks” in development to

support practical implementations• Groups working on specific programs per region• Various webcasts scheduled throughout the year• N-Mark promotions being planned

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NFC Forum Support for Developers

Peter CosterToppan Forms Co., Ltd.

Chair: Ecosystem Development Working Group

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Ecosystem DevelopmentWorking Group

CharterThe Ecosystem Development Working Group works with multiple audiences and executes outreach programs with partners and others to develop and foster the NFC community, with the aim of ecosystem players creating a breadth of applications.

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History

• Group was started in September 2009, Oulu.

• Developed out of the need to push NFC out into the ecosystem.

• Established focus groups on Retail, Developers and Transport

Ecosystem DevelopmentStructure

Ecosystem Development

Working Group

Transport IndustryFocus Group

Retail IndustryFocus Group

DevelopersFocus Group

FinanceIndustry

Focus GroupEtc.

Focus Groups are focused on industry outreach

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Specs and Developers

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Benefits of NFC

• NFC is an extension of contactless• Card emulation works with legacy systems• NFC really adds benefit in its multiple

modes• Peer-to-peer Vs. Card Emulation example

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Developer Programs

• Current and past NFC Forum programs for developers– Spotlight events– Whitepapers– NFC Forum Global Competiton– Webcasts– Databases

For Developers

• Specification development• Application Note creation• Common workplace for review,

questions and comments• Materials:

– Spotlight events– Whitepapers– NFC Forum Global Competition– Webcasts

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Spotlights

• One day event• Focused on a particular industry• Last Spotlight Event:

– Oulu, Finland– Focused on developers– NFC Forum update– Developing for Secure Elements

• Great event for networking, sharing problems and trading ideas.

• For more details goto:http://www.nfc-forum.org/resources/presentations

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Whitepapers & Application Notes

• Whitepapers mobile, tags, use cases• Application Notes

– Uses the specifications– Guides to common uses– Released: Handover Connection– More in development

• Get involved to work with leading developers pushing the NFC envelope

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NFC Forum Global Competition

• Established 4 years ago• Winners announced at WIMA• Ways of getting involved

– Enter as a contestant– Become a sponsor and Judge– Review entries– Get leading professionals feedback

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Webcasts

• Webcasts– An interactive online seminar– Several available for download:

• http://www.nfc-forum.org/resources/Webcasts/

– Presented by developers and industry leaders

– Can ask questions and get answers– 4-5 a year, check www.nfc-forum.org for

the next one.

Database

• Databases– Work being

done on a database of NFC rollouts, projects and trials

– Product database of NFC enabled devices

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NFC Forum – the place to be

• Amazing networking opportunity• Developers community• Get involved in leading NFC

• If interested in NFC, speak to us or go tohttp://www.nfc-forum.org/join/

NFC ForumPanel Discussion

Contactless Technology CongressMarch 2010

Panelists

• Julia Charnock, Innovision R&T• Yo Tabayashi, SONY• Raymond Yap, ViVOtech

• Moderator: Debbie Arnold, NFC Forum

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