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March 12, 2010
Bringing NFC to Market
Koichi TagawaSony Corporation
Chairman, NFC Forum
2
What is NFC?
NFC Core Applications
3
NFC Connect
NFC Transactions
• Set up wireless home office connections
• Access buildings and events
• Touch your camera to a printer to print
• Read smart posters• Share business cards
• Pay for goods and services
• Buy transit tickets, and access trains, planes, etc.
Data transfer between devices
NFC Access
Access info on-the-move
Battery-less tags
Mobile Payment and Ticketing
Secure applications in combination with Smart Card Technology
Payment and Ticketing with Mobile have Led the Way
• Easy to build on existing contactless infrastructure
• Mobile devices are becoming personal devices and easy for the consumer to use and understand
• Players are in place• Business case issues
being worked out
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NFC Is Not Just Mobile
• Early applications have exploited the convenience of today’s mobile phone
• But NFC brings value to many other electronics as well
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Example: Consumer Electronics
• Pairing NFC Devices– Home computer components– In-car devices– Home entertainment systems– Headsets and handsets– Cameras and printers / digital frames
• Connectivity– Quick and secure WLAN set-up– Fast data transfer– Audio handover
• Information Gathering– Read product history from smart tag to NFC phone
• Asset Management– Use NFC phones to read smart tags per product for
inventory control
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New Business Opportunities
Target Verticals that can benefit from NFC Financial services
Transportation
Retail
Health Care
Automotive
Travel and Entertainment
Consumer Electronics
…and many more!7
Exciting Applications: NFC Forum Competition Winners
Commercial Track• 1st place: Interactive Research & Development of Pakistan; Interactive
Alerts for Childhood Pneumonia
– real-time patient tracking and referral system for use in low-resource settings
• 2nd place: Servtag GmbH of Germany; friendticker.com
– users share their actual locations with friends by touching Friendticker NFC stickers in restaurants and bars
Research Track• 1st place: VTT Technical Research Centre of Finland: Hot in the City
– mobile social media service that uses NFC-enabled mobile phones as a friend connection platform
• 2nd place: University of Ljubljana (Slovenia); Touch to Communicate– consumer who has difficulty communicating can manage phone calls with a
simple touch between a mobile device and passive electronic tags
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NFC Forum
• Established in late 2004• Philips, Nokia, and Sony were founding
members• Steady growth each year
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Now 140 members from all areasof NFC ecosystem
Members
SPONSOR MEMBERS
PRINCIPAL MEMBERS
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Members
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ASSOCIATE MEMBERS NON-PROFIT MEMBERS
IMPLEMENTER MEMBERS
Our Vision
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The vision of the NFC Forum is to enable users to access content and services in an intuitive way, leading to...
a world of secure universal commerce and connectivity
in which consumers can access and pay for physical
and digital services
anywhere, at any time, using any device
Activity Overview
13
StandardizationBody
Application
R/WDevice Tag & Card Mobile PC & CE
Payment Transport Handover SmartPoster
IDAuth.
NFC Forum
Tag & CardNFC Forum
RWNFC Forum NFC Forum NFC Forum
• Release of NFC Forum Specs• Compliance Program coming in `10
• Target Mark Deployment Program
• Liaison agreements in progress
ETSI/SCPGSMA
SmartCard
Alliance
MobeyForum
andmore!
EMVCo
Getting to Market
14
Core SpecsQ1 2010
ComplianceQ3 2010
EcosystemOngoing
We Are Well into the Journey
Phase OneDefine and Stabilize Technology
Phase ThreeRefine TechnologyExpand Ecosystem
Promote End User Usage
Phase TwoSupport Interoperability
Enhance Technology Support Ecosystem
2007 2008 20112010 2012/1315
Plans for 2010 and Beyond
• Step #1: Complete the core specifications in 2010, then maintain and enhance them– Enable non-secure applications beyond payment and
transport, address NFC in consumer electronics
• Step #2 Certification Program launch scheduled for late 2010, program will be expanded in 2011
• Step #3 Build the ecosystem working with industry groups– Develop use cases, best practices, etc.
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Step #1: Stable Specfications
• The Forum has finalized 12 specifications, with 2 candidate specifications pending.
• These will enable a basic level of interoperability.
• Members are already using them in over 100 projects around the world.
Core SpecsQ1 2010
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14 Specifications Published as of February 2010
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NFC Forum Technology Architecture
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Digital Protocol Specification
NFC Activities Specifications
Logical Link Control Protocol
Specification(LLCP)
SNEPProtocolBindings
NFC ForumType 1,2,3,4 Tag
Operation Specifications
NDEF RTD
Analogue Specifications
Reference Applications
NFC Forum Technology Architecture
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Step #2: Certification Program
• The Forum’s priority for 2010 is to introduce a Certification Program with testing tools, a certification mark, and mechanisms to establish product and service interoperability.
• This will enable vendors to build global products.
Core SpecsQ1 2010
ComplianceQ3 2010
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NFC Forum Compliance Program Objectives
• Develop a means of establishing compliance and interoperability with the Forum’s published open standards
• Develop a product certification programwith a consumer-recognizable trademark guaranteeing the NFC-brand promise of compliance and interoperability
2222
Certification Process Overview
Validation Third party
Test toolVendor
CertificationTest Lab
Certification Applicant
NFC Forum
Test tool approval
Tool Sales
Test results report
Certification approval
Certification Administrator
Validation Request Test Tool Submission
Validation Results
Initi
al R
egis
tratio
n
Cer
tific
atio
n R
eque
stProduct submission
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In-House Lab is a part of privileges for Sponsor or Principal members
Step #3: Build the Ecosystem
• The Forum announced liaisons with GSMA, Mobey Forum, ETSI, Smart Card Alliance, EMVCo; more coming.– Liaisons are key to building out the ecosystem and ensuring
interoperability.• The Forum introduced a new Implementer level of
membership to attract business interests and vertical market players.– Participation in all marketing activities– Low cost entry
Core SpecsQ1 2010
ComplianceQ3 2010
EcosystemOngoing
24
Go Public
For use in smart posters.Free license at
www.nfc-forum.org/N-Mark
25
Major (Public) NFC Projects Globally
Over 100 NFC projects, trials, and commercial deployments worldwide have shown positive feedback from consumers regarding ease of use.
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The NFC Ecosystem is Broad and Complex
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The NFC Forum Is Working to Build the NFC Ecosystem
• New marketing alliances are driving targeted programs, such as Spotlight events for verticals
• Co-sponsoring an educational seminar in Shanghai in March
• Database on our website describing projects around the world should be announced this spring
• The annual NFC Forum Global Competition is underway
• Transport White Paper finalized early this year• Various webcasts scheduled throughout the year
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NFC Forum Technology Update
Jonathan MainMasterCard Worldwide
Chairman, Technical Committee
Contactless Technology Congress
March 2010
Agenda
• Brief review of use cases• Relationship to other standards• Architecture overview• Status of NFC Forum technical work
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NFC Has Multiple Uses
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Global Wireless Market Space
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Relationship to Other Global Standards
• Proximity and Vicinity Standards– ISO/IEC 14443 - Proximity
• Included as a base standard in Digital Protocol and Analogue specifications
– ISO/IEC 18092 – NFCIP-1• Included as a base standard in Digital
Protocol and Analogue specifications– ISO/IEC 15693 – Vicinity
• Out of scope of NFC Forum work
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NFC Forum Technology Architecture
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Defines the radio frequency characteristics of an NFC Forum device, e.g., shape and strength of RF fields.
Determines the operating range of devices.
Analogue Specifications
NFC Forum Technology Architecture
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Analogue Specifications
Digital Protocol Specification
Implementation specification for digital aspects of ISO/IEC 18092 and ISO/IEC 14443.
Defines the building blocks for communication.
NFC Forum Technology Architecture
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Digital Protocol Specification
NFC Activities Specification
Defines the activities required to set up communication in an interoperable manner, based on the building blocks of the digital
protocol specification, e.g., polling cycles, when to perform collision detection.
Analogue Specifications
NFC Forum Technology Architecture
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Digital Protocol Specification
NFC Activities Specifications
Message coding format used by NFC reference applications.
Allows multiple NDEF messages.
Allows messages to be divided into chunks.
Analogue Specifications
NFC Data exchangeFormat (NDEF)
NFC Forum Technology Architecture
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Digital Protocol Specification
NFC Activities Specifications
Defines how to construct records in NDEF messages.Records may contain other records.
Each record has a type, indicating what it contains.Record types are extensible – they may be defined by NFC Forum specifications (reference applications) or by other
bodies (using domain name).
Analogue Specifications
Record Type Definition(RTD)
NDEF
NFC Forum Technology Architecture
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Digital Protocol Specification
NFC Activities Specifications
Logical Link Control Protocol
Specification(LLCP)
SNEPProtocolBindings
NFC ForumType 1,2,3,4 Tag
Operation Specifications
NDEF RTD
Analogue Specifications
Reference Applications
NFC Forum Technology Architecture
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Released Specifications
• Protocol Specifications– Logical Link Control Protocol (LLCP) Technical Specification
• Data Exchange– NFC Data Exchange Format (NDEF) Technical Specification
• Record Types– NFC Record Type Definition (RTD) Technical Specification– NFC Text RTD Technical Specification– NFC URI RTD Technical Specification– NFC Smart Poster RTD Technical Specification– NFC Generic Control RTD Technical Specification
• Reference Applications– NFC Forum Connection Handover Technical Specification
• Tag Types– NFC Forum Types 1, 2, 3 & 4 Tag Operation Specifications
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Available free on our website: http://www.nfc-forum.org/specs/
Candidate Specifications
• Protocol– Digital Protocol Candidate Technical
Specification– Signature Record Type Definition Technical
Specification
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Also available free on our website: http://www.nfc-forum.org/specs/
Eleven Release Specifications Published to Date
Specification Purpose• NFC Data Exchange Format
(NDEF)
• Generic Control RTD• NFC Record Type Definition (RTD
• Text RTD• Uniform Resource Identifier (URI)
RTD• Smart Poster RTD
• Connection Handover
• NFC Tag Types 1-4 Operation
• LLCP
• Common data format for devices and tags
• Way to request an action• Standard record types used in messages
between devices/tags• For records containing plain text• For records that refer to an Internet
resource• For posters with tags with text, audio or
other data
• How to establish a connection with other wireless technologies
• Defines R/W operation for NFC tags
• OSI layer-2 protocol to support peer-to-peer communication between two NFC-enabled devices
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Two Candidate SpecificationsPublished to Date
Specification Purpose
• Digital Protocol
•
• Signature RTD
•Digital interface and transmission protocol for all Peer-to-Peer, Reader/Writer & Card Emulation modes. Harmonizes and provides an implementation specification on top of relevant parts of ISO/IEC 18092, ISO/IEC 14443 and JIS(X) 6319-4
• Defines how a digital signature may be added to a NDEF message for integrity and authenticity.
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Specification Work in Progress
• Specifications in progress– Digital Protocol (full release)– NFC Activity Specification– Signature RTD (full release)– Simple NDEF Exchange Protocol (SNEP)– NFC Controller Interface (NCI)– RF Analogue Specification
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Check for updates on our website at: http://www.nfc-forum.org/specs/spec_dashboard/
Long-Term Plans
• Maintain and enhance the core specifications– Specific areas of work will enable interoperable non-secure
applications beyond payment and transport, as well as address the needs of NFC in consumer electronics
• Build frameworks to encourage specific implementations such as transport or retail – Including applicable specifications, use cases, best
practices, “cookbooks,” etc. – Address multi-application scenarios and uses for non-
mobile devices
• Work with other wireless industry groups and complementary organizations to maintain and take advantage of new developments.
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NFC Forum Certification Program
Overview
Matt RonningCompliance Committee Co-Chair, NFC Forum
Contactless Technology Congress
March 2010
NFC Forum Compliance Program Objectives
• Develop a means of establishing compliance and interoperability with the Forum’s published open standards
• Develop a product certification programwith a consumer-recognizable trademark guaranteeing the NFC-brand promise of compliance and interoperability
49
Questions to Answer
• To meet these objectives, the Compliance Committee had to answer the following questions:1. What does a device have to do in order to be
certified?2. What needs to be certified, how will it be
certified, and how do we track devices through the process?
3. How and what do we have to test (or not test) for conformance and interoperability?
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Status of Compliance Work
• Over 100 representatives of 30 member companies within the Forum have worked for the past 2-3 years on:– Defining minimum levels of interoperability– Developing a certification program– Defining and developing test procedures,
tools, and test laboratory relationships• “First Wave Certification Program” should
be ready in late 2010
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Types of Testing
Stimulus
Responses
Interoperability Test Bed
NFC Forum is focusing on Conformance Testing
Conformance Testing
Interoperability Testing
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Certification Process Overview
Validation Third party
Test toolVendor
CertificationTest Lab
Certification Applicant
NFC ForumTest tool approval
Tool Sales
Test results report
Certification approval
Certification Administrator
Validation Request Test Tool Submission
Validation Results
Initi
al R
egis
tratio
n
Cer
tific
atio
n R
eque
stProduct submission
53
First Wave Certification:Conformance Testing
• Applicant for First Wave Certification must: 1. “Self Confirm” Device is compliant to certain existing
NFC Forum Specifications, which may or may not have Test Cases available, including but not limited to:• Digital Protocol• Activities• Tag Operation• Others?
2. Submit Device for Certification Test• Conformance Test using NFC Forum-Approved
test tool• Conformance Test coverage will be different than Step 1,
and will include Tag Operation, Digital Protocol, and Activity Specifications
54
First Wave Certification: Interoperability Testing
• The NFC Forum also strongly recommends some Interoperability Testing– NFC Forum will define and support an
interoperability test event (“Plugfest”) by using a “Test Bed” to decrease chances of interoperability issues.
– Interoperability testing by the applicant is not required at this point in First Wave Certification. However, it is strongly recommended (and could become mandatory).
– Certification will not be denied based on the results of interoperability testing.
55
Target Schedule
2009 2010 2011
Digital ProtocolActivity
Tag Operation
Digital ProtocolActivity
Tag OperationLLCP (Peer-to Peer)
RF Analog1st Certification Wave
2nd Certification Wave(Advanced Certification)
PlugFest PlugFest PlugFest
Certification
Plugfest
2012
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PlugFest PlugFest
Ongoing Activities
• NFC Forum Device Requirements document that defines minimum levels of interoperability for certification
• Traceability Matrix to enable implementers to map requirements in the HLCR document to technical specifications
• Certification administration– Selected The Open Group as Administrator– Policy/procedures almost complete– Development and implementation underway
57
Ongoing Activities (2)
• Developing partnerships with test equipment manufacturers– Integri and AT4 Wireless selected to
collaborate with the NFC Forum• Creating Requirements Catalogs, Test
Purposes, and Test Cases (1800+ to date)• Prioritizing, selecting, and completing test
cases for First Wave Certification• Selected LGAI/Applus+ Test Tool
Validation House• Drafting RF testing requirements
58
Long-term Plans
• Escalate Plugfest activities • Update specifications, test cases, and tools • Introduce the 2nd wave of the certification
program in 2011• Pursue consolidating testing activities with
other groups – Learn from other standards bodies
59
Get Going!
• As a developer who is interested in getting your product certified, your first step should be to join the NFC Forum.
• Good next steps would include:– Review the NFC Forum Device Requirements
Document– Review the NFC Forum Certification Policy
Document– Participate in Testing WG activities finalizing
Test Cases and Test Application SW– Work with Test Tool Vendors (i.e., provide a
sample, familiarize yourself with tools, etc.)60
NFC in the Market
Julia CharnockInnovision R&T
Chairman, Marketing Communications Working Group
Contactless Technology CongressMarch 2010
Example: Health Care / Social Benefits
• Payment– Pay with NFC phones at contactless POS
• Information Gathering– Use NFC phones to read patient history
from smart card or phone-to-phone• Access
– Ensure secure hospital area access for personnel with NFC phone and contactless reader
• Asset Management– Use NFC phones to read smart tags on
prescriptions to track inventory• Reporting
– Use NFC phones to track patient visits– Record activities performed by health care
workers with NFC devices and smart tags
62
Example: Airlines
• Ticketing– Download tickets to NFC phone
• Payment– NFC phones to pay for airport purchases– NFC phones to pay for in-flight services
• Loyalty– Store frequent flyer mileage number and check
balance on NFC phone– Redeem miles at the gate for upgrades
• Access– Store boarding pass on NFC phone and tap to
enter gate• Information Gathering
– Special offers for premium passengers transferred from smart poster to NFC phone
– Schedules downloaded from smart posters / URLs to NFC phone
• Asset Management– Baggage tracking– Luggage ID tags 63
Example: Retail
• Payment– Pay with NFC phones at contactless POS– Add and use a prepaid gift card in an NFC phone
• Loyalty / Couponing– Add or redeem points with NFC POS and NFC phone– Download coupons from smart poster to NFC phone– P2P - transfer coupon to friend, recommend products– Redeem / send coupons between NFC phone and POS
• Information Gathering– Read product history / warnings from tag to NFC phone– Touch tags to collect shopping list– Touch a tag and opt-in to get SMS store or mall offers
(tracks customer entry as well)• Asset Management
– Use NFC phones to read smart tags per product• More…
– Collect deposit from bottle recycling machine– Activate electronic devices after purchase
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Example: Public Sector
• Payment– Pay with NFC phones at contactless POS– Store vouchers – Pay for parking
• Information Gathering– Download benefits phone numbers from smart
posters to NFC phone– Record parking stall in NFC phone
• Access– Secure building access with NFC phone and
contactless reader– Access to parking stalls
• Phone as ID Card– Physical and logical log on– Replaces passport
65
Example: Automotive
• Payment– Use NFC phones with contactless car reader to buy
music/video content• Access
– Store electronic keys on NFC phones; use to open car with contactless reader
• Information– Access car service information (km driven, tire
pressure, remaining fuel, service appointments, etc.) – Personalize vehicle (seat position, favorite radio station,
heating/cooling…) • Loyalty
– Bonus / loyalty programs from car dealer or service stations
• Asset Management– Use NFC phones to read smart tags per part
• More…– Use with GPS for route planning– Bluetooth coupling with car phone / radio
66
Example: Travel and Entertainment
• Payment– Use NFC phones to pay with contactless POS within venues
• Loyalty– Add or redeem points with NFC POS and NFC phone
• Ticketing – Store theater / attraction / event tickets on NFC phone– Collect tickets using NFC phone
• Access– Redeem tickets to enter venue using NFC phone and
contactless reader– Hotel check-in– Order food with “tagged” menu/ read food ingredients, wine
detail
• Information Gathering– Read smart posters to NFC phone with information such as:
• Movie / show schedules• Upcoming movie trailers• Tourism information (historical background, maps, etc)• Favorite sports team updates
– Read smart billboards to customize traveler experience 67
Example: Business
• Payment– Store and access vouchers– Make cafeteria / vending purchases
• Access– Create secure building access– Perform secure PC log-in– Report work time– Track conference / meeting
attendance
• More…– Exchange electronic business cards
in a quick and simple way
68
The Forum is Reaching Out
• New marketing alliances are driving targeted programs such as Spotlight events for verticals
• New Implementer level of membership is giving business requirements and sharing lessons learned from real world implementations
69
Upcoming Marketing Programs
• Database describing projects around the world• The annual NFC Forum Global Competition for developers• Transport White Paper• Other white papers and “cookbooks” in development to
support practical implementations• Groups working on specific programs per region• Various webcasts scheduled throughout the year• N-Mark promotions being planned
70
NFC Forum Support for Developers
Peter CosterToppan Forms Co., Ltd.
Chair: Ecosystem Development Working Group
72
Ecosystem DevelopmentWorking Group
CharterThe Ecosystem Development Working Group works with multiple audiences and executes outreach programs with partners and others to develop and foster the NFC community, with the aim of ecosystem players creating a breadth of applications.
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History
• Group was started in September 2009, Oulu.
• Developed out of the need to push NFC out into the ecosystem.
• Established focus groups on Retail, Developers and Transport
Ecosystem DevelopmentStructure
Ecosystem Development
Working Group
Transport IndustryFocus Group
Retail IndustryFocus Group
DevelopersFocus Group
FinanceIndustry
Focus GroupEtc.
Focus Groups are focused on industry outreach
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Specs and Developers
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Benefits of NFC
• NFC is an extension of contactless• Card emulation works with legacy systems• NFC really adds benefit in its multiple
modes• Peer-to-peer Vs. Card Emulation example
77
Developer Programs
• Current and past NFC Forum programs for developers– Spotlight events– Whitepapers– NFC Forum Global Competiton– Webcasts– Databases
For Developers
• Specification development• Application Note creation• Common workplace for review,
questions and comments• Materials:
– Spotlight events– Whitepapers– NFC Forum Global Competition– Webcasts
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Spotlights
• One day event• Focused on a particular industry• Last Spotlight Event:
– Oulu, Finland– Focused on developers– NFC Forum update– Developing for Secure Elements
• Great event for networking, sharing problems and trading ideas.
• For more details goto:http://www.nfc-forum.org/resources/presentations
80
Whitepapers & Application Notes
• Whitepapers mobile, tags, use cases• Application Notes
– Uses the specifications– Guides to common uses– Released: Handover Connection– More in development
• Get involved to work with leading developers pushing the NFC envelope
81
NFC Forum Global Competition
• Established 4 years ago• Winners announced at WIMA• Ways of getting involved
– Enter as a contestant– Become a sponsor and Judge– Review entries– Get leading professionals feedback
82
Webcasts
• Webcasts– An interactive online seminar– Several available for download:
• http://www.nfc-forum.org/resources/Webcasts/
– Presented by developers and industry leaders
– Can ask questions and get answers– 4-5 a year, check www.nfc-forum.org for
the next one.
Database
• Databases– Work being
done on a database of NFC rollouts, projects and trials
– Product database of NFC enabled devices
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NFC Forum – the place to be
• Amazing networking opportunity• Developers community• Get involved in leading NFC
• If interested in NFC, speak to us or go tohttp://www.nfc-forum.org/join/
NFC ForumPanel Discussion
Contactless Technology CongressMarch 2010
Panelists
• Julia Charnock, Innovision R&T• Yo Tabayashi, SONY• Raymond Yap, ViVOtech
• Moderator: Debbie Arnold, NFC Forum
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