BrandJuice Overview 2013

1BRANDJUICE

BACKGROUND

about

Every brand has a

Promise

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At BrandJuice, ours is to help each client discover their unique

Path To Growth4

DRIVING PHILOSOPHY

the customer’s head, heart and wallet

Capturing

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We Provide a Range of Services toPower Business Growth

SERVICES

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Customer Truth

Insight & Direction

• Customer Insight Research• Value Equation®• Wallet Testing™ - Critical Assumptions - Pitch Development - Test Bed Execution

Business Innovation

New Pipelines

• New Product Development• Business Model

Development• Unique Processes

- 360⁰ Insight Synthesis- Team Passport Day

- Creativity Collective®

Our Offerings

Brand Vitalization

Unique Positioning

• Brand Strategy• Brand Architecture

• Brand Messaging and Positioning

SERVICES

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Creative Capabilities

BRAND STORYTELLING: 3 STEPS1. Get your Brand Story straight

2. Tell your Brand Story with convincing power

3. Monitor your success, and tell better stories

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CUSTOMER TRUTH

Discovery of behavioral insights

surrounding customers,

non-customers and the market

BRAND STORY

TELLINGCreative campaign development and digital storytelling

BUSINESS INNOVATION

Creation of new business ideas, new

products & innovation pipelines

BRAND VITALIZATIONCreation of unique brand positioning strategy, branding

and brand standards

SERVICES

BrandJuice is Procter and Gamble’s lead

transactional learning agency, supporting global brands like Olay, Clairol, Tide

and Crest

BrandJuice has worked on multiple business innovation and brand strategy

assignments for Johnson & Johnson

BrandJuice led the repositioning and

rebranding of Viaero Wireless to

drive dramatic subscriber growth

Developed award-winning integrated

B2B campaigns for Accuray

and CyberKnife product line

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We’ve worked with some of the most successful consumer brands in the world

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India helped achieve a 73% rate of trial

U.K. & France helped power a beauty

brand launch

Australia helped launch a new

contraceptive category

China helping create new men’s shaving

product category

We work with brands to discover

growth paths, worldwide.

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Our Offices

Passionate resources.Inspired locations.

DENVER PORTLAND

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Dish

Please contact us to learn more.

Andrea Stone720.218.9356andrea@brandjuice.com

Thank you

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