Brand Building with Online Video

Brand Building With

Online Video

By 2013, 25%

of all online time will be spent watching video

YouTube is reporting

3 billion hours of video streamed per day.

YouTube

2nd largest search engine in the world

Why Video?

*Low Cost Marketing• Ads• Demos

• How-To-Videos

REACH CONNECT

ENGAGE

ACTIVATE

Ad Spending Will

Triple

Before 2014

More than 1,800 social video campaigns in 2010

Visitors who view product

videos are 85% more likely to buy than visitors

who do not.

Identify Audience

Target

Tailor Message

1.

Make Your Title Count

2.

Provide Excellent Content

3.

Add URL To Video- Ability In YouTube

4.

Branding Opportunity

5.

Go Beyond YouTube

What should a Video Do?

#1- Educate#2- Answer Questions

#3- Product Review#4- Tell A Story

#5- Behind The Scenes

What software does the Chamber use?

For assistance with Movie Maker, please contact the Chamber at

256-237-3536.

How does the Chamber upload their videos to the internet?

For assistance with YouTube, please contact the Chamber at 256-237-3536.

How does the Chamber display the videos online?

For assistance with embedding the videos on your website, contact the Chamber at 256-237-3536.

If you have any questions, please contact Emily Duncan,

Member Services Coordinator at 256-237-3536.