View
63
Download
0
Category
Preview:
Citation preview
the agile marketing company
INTRODUCTION
who we are
Boutique Agency was initiated in 2016 as the first ever agile
marketing consultation entity in Sri Lanka.
Creating a leap in the marketing communications industry,
Boutique Agency collaborated with great local and global
partners to provide end to end solutions for advertisers at
each level of their marketing process.
Boutique Agency’s unique advantage is the leadership in
providing strategic solutions for clients using their exclusive
skills and competencies in understanding meaningful
insights using data management and intelligence tools
and techniques.
In September 2016, Boutique Agency introduced the first
ever fully fledged war room in Sri Lanka which is
predominantly focusing on marketing communications.
our philosophy
“Wonders can be created
through fusing
real time data with slow data
which leads to craft
meaningful human connections between
brands , people , culture and passion”
our secret recipe in business
We watch, read, listen and understand moments and
micro-moments of people and actions by brands using
technology and people from Multi-disciplines.
Our capabilities in unique data interpretation will identify
opportunities for brands to grow their businesses.
our agile marketing advantage
𝒾ntelligence
𝒾nvention 𝒾ntegration
(𝒾3)
“Using our agile marketing advantage we help our clients
to growth their businesses by creating robust strategies
and content to effectively engage with people and their
micro-moments”
Creation of Data
Visualizers and Digital Intelligence Integration
Content Strategy and
Real Time Content for Real Time
Engagement
Robust Targeting
Approach for Programmatic
we offer servicers at each level of
your consumer’s path to purchase
journey
trigger
Strategic insights for Business Growth
Considaration
World Class Content creation
Active Evaluation
Best in Class SEO , SEM Display & Video Strategies + Community Management +Agile Marketing Servicers
Purchase Experience
1234 5678 9
Purchase Moment
Connected Experience Strategy for IMC Activities
Superior Listening Monitoring + Community Management Servicers
Loyalty Loop
Big Data Integration & Meaningful Interpretation+Content for Conversion
Product suit
our product suit for strategic planning
Our starting point is to find answers to
one simple question.
“Where the long term growth for
business is coming from ?”
Our experts in research and analytics
will identify realistic and meaningful
solutions for the business question by
utilizing our ever evolving propriety
tools and research work.
Connections Mind Map
Powered by Google Keyword Data
Expert Reviews and Advanced
Research
Big Data Opportunity
Digger
our product suit to win at evaluation
As agile marketing is the core of our
business we use range of customized
visualizers to understand micro-
moments and opportunities.
Based on our paid , owned and
earned analysis we will be able to
create robust strategies to maximize
the impact on organic and paid
activities of the brand.
POE Benchmark
Keyword Matrix
Moment of truth is where the real
conversion happens in the consumer
journey. As this is the most critical
action for a brand, it is important to
integrate our marketing activities to a
call to action which will ultimately
connect with the purchase moment.
Hence we have created a scientific
approach to create meaningful
experience for people by connecting
brands with human passions and
popular cultures.
our product suit at the moment of truth
emotionsmapping
desire mapping
connected experience
Post purchase experience is another
critical element of the consumer
journey and it is critical observe all the
behaviors of people related to
product experiences.
Our technology partnerships and
superior data interpretation skills are
the most valuable and unique
advantage in this stage.
our product suit for post experience
Social monitoring and listening partnerships @WarRoom
community management services
our product suit for content creation
We use all relevant products and
techniques to find the answer for the
million dollar question.
“What are we going to do ?”
At Boutique Agency, we don’t just use a
fixed creative team for projects. We
always pick most relevant experts
depending on the project.
And our main focus is to identify the
correct audience and the behavior to
customized our content for each
audience.
Audience planning framework
Viral science and youtubeblogger network
way of working
centralized intelligence approach
#TrendingNow Y=a+bX
Intelligence : Strategy
War Room “the center of intelligence”
Our unique and exclusive “war room” is the central hub of
intelligence across all paid , owned, earned and contextual data
Our strategic planners who are specialized in agile
marketing connects information in to meaningful
interpretation which leads to create #effective
communications and #impactful media strategy
The first ever war room experience in Sri Lanka
Based on our unique data interpretation
advantage we are developing strategies to win at
all stages in the consumer journey.
Also this is the starting point of data driven
creatives, which is a new global dynamic of the
industry.
Digital product and war room is always stays hand
in hand by proving the true meaning of #live
Our war room is the center of intelligence which is
connected to range of data points and tools.
Content Marketing
creative
Agile Marketing Strategy
Consultation
Data Science
Programmatic
Media Strategy
Community management
Our Services
In depth Business Opportunity Understanding and analytical studies
on business growth strategy
Brand Strategy Development
Real-Time Market Segment Analysis and Growth Opportunities
INTEGRATED DATA INTERPRETATION FOR BUSINESS GROWTH
Search Engine Optimization Consultation & SEO Management
Agile Marketing Consultation for Communication, Product and Process Improvement
Strategic Search Engine Marketing , Paid Media Buying and demand and agility driven content
STRATEGIC CONSULTATION ON DEMAND SIDE MANAGEMENT
Development of call to action driven connected experience strategies for existing and
new campaigns
Data driven advertising campaigns with a performance strategy
Technology integration for campaigns
CONNECTED EXPERIENCE STRATEGY FOR MARKETING CAMPAIGNS
Real-Time social intelligence for content and community management
Social Listening to manage ZOMT and opportunity identification and insights for Product Improvement
Influencers and opinion leader identification and agile techniques to improve product and
marketing activities
INFLUENCER , SOCIAL AND COMMUNITY MANAGEMENT
Primary Development which includes websites , apps ,games and all sort of engagement solutions
(AR, VR, Hologram , etc)
Analytics related activities including development of visualizers , business intelligence solutions, etc.
Artificial Intelligence driven tech integration such as development of bots and tools, IoT based
developments and robotics.
BIG DATA , ARTIFICIAL INTELLIGENCE AND TECH INTEGRATION
Partnership Structure
insights providers and partners
Data and platform providers for intelligence
Freelancer network
Technology and Content Providers for invention
Programmatic and Media Investment Management Partnerships for integration
This is what we offer
we are specialized in four key areas
marketing communications
strategy consultation
data driven creative development and viral
strategy
digital media management
integrated marketing communications
planning and buying
we can be your partner in overall communications strategy development integrating our human and technology advantage
this is for brands who are really interested in real impact. What we create is not just ads, but ads which fueled by data.
typical social media to all your owned media management including development. But with all our advantages.
connected experience planning at it’s core, this is where we plan and buy media starting from conventional to programmatic
it’s either pick-n-choose or all in one
Contact usseninda@boutiqueagencynetwork.comd. +94 11 4 38 30 34 | m. +94 772 849 948
No. 532 /4F, Sirikotha Lane, Colombo 3, Sri Lankawww.boutiqueagencynetwork.com
www.facebook.com/BoutiqueAgencyNetworkwww.twitter.com/BoutiqueNetwork
Recommended