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Campaign Understanding
Campaign Aarong Dairy Dawat-E-Borhani
Campaign Theme উৎসবে� শাহী স্বাদ
Venue Dhaka City
Target Group
General Traders Cluster Areas Modern Trade Aarong Corporate Stake Residential Area Household Youth
Duration 07 Days
Proposed Date 01-07 September 2016
Modern Trade Activation
Modern Trade Activation
Modern Trade Activation
Aarong Outlet Activation
Aarong Outlet Activation
Brac Centre Activation
Brac Centre Activation
Modern Trade Activation @ Brac Centre
Modern Trade Activation @ Anik Tower
Modern Trade Activation @ Anik Tower
Modern Trade Activation @ Anik Tower
Horse Cart Activation
Horse Cart Activation
Colony Activation
Colony Activation
Hotspot Activation
Hotspot Activation
University Activation
University Activation
Toy Van Activation
Toy Van Activation
Total Impression2,70,000+
Total Post8
Live Video Views
10,000+
Social Media Campaign Overview
Facebook Engagement
Facebook Engagement
Facebook Engagement
Facebook Engagement
Press Release
Press Release Overview
Press Coverage11 Portal
People Engagement10,00,000+
Press Release
Press Release
Press Release
Press Release
Press Release
Application execution
Shahi Face App
Shahi Puzzle Game
Total App Download 3087+
Website execution
app.aarongdairy.netWebsite Hit calculation: 148354+
Impression Overview (On Ground)
Activity W. Days
BP Deployed
Ares Covered
Sales (Bottle)
Reach Calculation
Modern Trade 10 15 Dhk - 10Syl - 1CTG - 4
2057 20,000+
Aarong Outlet 7 8 8 2084 6500+
Hotspot 7 6 14 475 1,20,000+
Colony 7 3 7 291 1,50,000+
University 5 2 5 10,000+
Toy Van 7 2 ----- 219 50,000+
Brac Centre 5 2 --- 79 10,000+
Anik Tower 6 2 ------ 302 1,200+
Horse Cart 7 4 Dhaka Metro N/A 8,30000+
Total People Reach 11,97,700+
Impression Overview (Digital)
Activity ImpressionSocial Media (Facebook), Live Video, Post, Viral video 2,70,000+
Press Release 10,00,000+
Face App, Puzzle App, Website 1,48,354+
Total Impression Collected 14,18,354+
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