BMC - Public Version

Business Model Canvas How do we use it for

Business Model Innovation

Discussion Points

Why do we need to study business models?

What is a Business Model Canvas ?

Some Business Model Innovators

How we go about this…

1 2 3

1

Customers Offer Infrastructure Financial

Viability

The business model is like a blueprint for a strategy

to be implemented through organizational

structures, processes, and systems.

Customers Offer

Infrastructure

Financial

Viability

Financial

Viability

Infrastructure

Infrastructure

Customers

Customers

2

What is a Business Model Canvas ?

Mass market

Niche market

Segmented

Diversified

Multi-sided markets

Price

Cost reduction

Risk reduction

Accessibility

Convenience

Performance

Customization

“Getting the job

done”

Design

Brand/status

Newness

Sales force

Web sales

Own stores

Partner stores

Wholesaler

Dedicated personal

assistance

Self-service

Automated services

Communities

Co-creation

Personal assistance

Subscription fees

Lending/Renting/

Leasing

Licensing

Brokerage fees

Advertising

Asset sale

Usage fee

Intellectual

Human

Financial

Physical

Production

Problem solving

Platform/network

Optimization and

economy of scale

Reduction of risk

and uncertainty

Acquisition of

particular resources

and activities

Cost-driven

Value-driven

RECAP : Business Model Canvas

This tool resembles a painter’s canvas—preformatted with the nine blocks—

which allows you to paint pictures of new or existing business models.

The Business Model Canvas works best when printed

out on a large surface so groups of people can jointly

start sketching and discussing business model

elements with Post-it ® notes or board markers.

It is a hands-on tool that fosters understanding,

discussion, creativity, and analysis.

Does you model

have a

competitive Edge

today?

Is your model ready

for immerging

trends ?

Is your model Inline

with evolving

customer needs?

How will your model

adjust to macro-

economic shifts ?

3

Business Model : Google

x

Business Model : Facebook

x

Business Model : LinkedIn

x

Business Model : Twitter

x

References

http://www.businessmodelgeneration.com/canvas

http://bmimatters.com/2012/01/08/understanding-business-model-fundamentals/

http://gamasutra.com/blogs/SergioJimenez/20131106/204134/Gamification_Model_Can

vas.php

Coursera.org : Developing Innovative Ideas for New

Companies - The 1st Step in Entrepreneurship