Big Data Analytics - Dell EMC · PDF file2011 1.8 ZB © Copyright 2012 EMC Corporation....

Big Data AnalyticsBig Data AnalyticsDelivering The Predictive Enterprisee e g e ed ct e te p se

Mike MaxeyMike MaxeyGreenplum, A Division of EMC

APPLICATIONSAPPLICATIONSHAVE BEEN THECENTER OF GRAVITYHAVE BEEN THE

Application > Data

Gravity Created Dedicated Infrastructure

The New NormalDATA DEVICES

LawIndividuals

EmployersLawEnforcement

Marketers

EmployersAnalyticServices

Advertising

Websites

InformationBrokers

INTERNETINTERNETINTERNETMEDICALMEDICALMEDICAL

DataUsers/Buyers

DataAggregators

GOVERNMENTGOVERNMENTGOVERNMENT RETAILRETAILRETAIL

DeliveryServicesGovernment

PrivateInvestigators

/Lawyers

CatalogCo-ops

ListBrokers

CreditBureausMedia

Archives

FINANCIALFINANCIALFINANCIALPHONE/

TVPHONE/

BanksServices

Th Di i l U i Will G 20X i 10 Y Mass of Data is GrowingThe Digital Universe Will Grow 20X in 10 Years

35 ZETTABYTES2020 35 ZETTABYTES35,000,000,000,000,000,000,0002020

1.8 ZB2011

Source: IDC, Digital Universe Study, June 2011

Ti M D 10GB S dMoving Data is ImpracticalTime to Move Data at 10GBe Speed

10DAYS1PB

1TB 14MINS

1GB 01SECS

IS THE NEWIS THE NEWCENTER OF GRAVITY

Data > Application

big•data \ when volume, velocity and i f d d variety of data exceeds an

organization’s capacity for accurate and timely decision-making

WHAT DOESWHAT DOESIT TAKE?IT TAKE?

1. New Applications

2. Data Science

data•science\ art of mathematically hi i d d i sophisticated data engineers

delivering insights from data into business decisions and systems

Big Data Requires Data Science

Data ScienceHigh

• Predictive analysis• What if…..?

Business Intelligence • Standard reporting

BUSINESS VALUE

Business

Data Science

Standard reporting• What happened?

Business Intelligence

FuturePast TIME

10 Years Of Patient History

Saving Lives and Money With Data Science

3. The Right Platform

MPP Databases

10-100x 1/10th@10 100xbetter performance

1/10ththe EDW cost@

“What used to take 24 hours on Oracle, I can do in less than 10 minutes on Greenplum.”

eOut Of The Box Functionality

Enterprise Tera

e p seData

WarehouseMPP Databasest

Hadoop

hadoop\ programmatic batch processing at scale.

“We offloaded transformations to Hadoopand saved money on day one” and saved money on day one

IT TAKES MORE THAN

ONE TOOL

Big Data Requires a Unified Platform

People3 COLLABORATION &PRODUCTIVITY

RICH SQL & APPLICATION SUPPORT 2

People3 PRODUCTIVITY

RICH SQL & APPLICATION SUPPORT Tools2

STRUCTURED UNSTRUCTUREDData11

32,500,000,000 Interactions / Day

Created Five New Products In The First Week

GREENPLUM DELIVERSGREENPLUM DELIVERS

THE PREDICTIVEENTERPRISE

The Platform

Data Science

ApplicationD l tDevelopment

TOP 3 STEPSON YOUR JOURNEY TO THE ON YOUR JOURNEY TO THE PREDICTIVE ENTERPRISE

11Invest in peopleInvest in people,

technology,and your owncommitment.

22Have a dataHave a data

strategy.Model less, ,

iterate more.

33Put allPut all

your datato work.

GETGETSTARTEDSTARTEDTODAY

EMC.com/HumanFace

HumanFaceOfBigData.com

@FaceOfBigData

#HFOBD

Big Data Analytics - Dell EMC · PDF file2011 1.8 ZB © Copyright 2012 EMC Corporation....

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